Maximizing Sales During BFCM: The Importance of Attracting More Customers

Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, presenting a crucial opportunity for Shopify store owners to attract new customers and boost sales. With intense competition and a flood of promotions, it’s essential to stand out and capture attention. Successful customer attraction sets the foundation for engagement, conversion, and loyalty, but many stores struggle to bring in potential buyers, especially during BFCM. Without a solid strategy, you risk missing out on valuable sales and lasting customer relationships.

Why Your Store is Struggling to Attract Customers?

There are various reasons why your online shop might not be hitting its full potential in attracting new customers. Here are three key factors to consider:

1. Lack of Incentives

Without appealing incentives, attracting new customers can be a major hurdle. Shoppers need a compelling reason to choose your store over competitors, especially during high-traffic seasons like BFCM. A lack of discounts, rewards, or promotions makes your store less enticing, causing visitors to leave without making a purchase. Incentives such as sign-up bonuses and purchase discounts motivate customers to take action and engage with your brand. Without these, your store may struggle to capture interest and convert visitors into buyers, ultimately missing out on valuable sales opportunities.

2. Lack of brand identity

Without a strong brand presence, attracting new customers becomes a challenge. A weak or inconsistent brand identity makes it difficult for your store to stand out, leading customers to overlook it. Lack of visual consistency across your site and marketing channels can cause confusion, while the absence of a clear brand personality prevents emotional connection and trust-building.

During high-competition seasons like BFCM, a poor brand presence can result in lost opportunities, as customers prefer recognizable and trustworthy brands. Investing in a cohesive brand identity helps establish credibility and attract more customers.

3. Low engagement between store visitors and brand

A successful online store is more than just products and transactions; it thrives on connection. If there’s little to no interaction between your brand and customers, this disconnect can turn potential buyers away. Without meaningful engagement, customers are less likely to build a relationship with your store, and worse, they may forget about it altogether. It’s important to foster the interactions to make customers feel valued and keep them coming back.

How BON Loyalty helps you solve these challenges

To address the common issues you may face in attracting customers: low engagement, lack of incentives, and weak brand awareness – BON Loyalty offers several features that can help you convert store visitors to buyers, improve brand visibility, and boost engagement.

1. Drives customer acquisition by enticing shoppers with irresistible rewards

During the BFCM season, attracting new customers and expanding your rewards program is crucial. BON Loyalty’s “Create an Account” rule is designed specifically to support you in building your customer base. By rewarding visitors with loyalty points just for signing up, you give them an immediate incentive to engage with your brand and explore your offerings further. This not only encourages first-time visitors to create an account but also increases the likelihood of them returning to your store for future purchases.

Pair this strategy with the Limited-Time Point Offer (LTO) feature, which allows you to create time-sensitive campaigns that reward bonus points for actions like signing up or making a purchase within a specific period. This feature adds a sense of urgency and excitement, driving customers to act quickly and engage with your store. Start preparing for the BFCM season ahead of time by expanding your customer base—offer bonus loyalty points to visitors who join your rewards program. Create excitement around this campaign with an eye-catching name like “BFCM Special Sign-Up Bonus” to capture attention.

After that, you can use the LTO for completing orders rule to create a “Double points weekend” campaign during BFCM. This tactic encourages customers to move quickly from the consideration phase to the purchasing stage. By offering limited-time rewards for completing a purchase, you motivate hesitant shoppers to act now rather than wait, reducing decision-making time and increasing your chances of converting potential buyers into actual customers.

By using these features together, you can create compelling offers that entice customers to take the first step in joining the loyalty program and placing orders.

2. Reinforce your brand presence with tailored branding options

BON Loyalty helps you strengthen your brand identity through customizable branding options. You can personalize the Loyalty Widget and design your own Loyalty Landing Page to align with the brand’s theme, colors, and messaging.

By adding your brand’s logo, colors, and unique design elements, you create a cohesive look that customers can easily recognize and connect with. Display exclusive offers, rewards, and program details on your custom landing page, and make it the go-to destination for your loyalty program members.

This tailored approach not only enhances brand visibility but also builds trust and credibility. A well-branded loyalty program ensures that every interaction leaves a lasting impression, keeping your brand at the top of customers’ minds even beyond the BFCM season.

3. Boost Customer Engagement with Automatic Emails and Trusted Partners

Building a connection with customers is key to keeping them engaged long-term. BON Loyalty offers an Automatic Email System that allows merchants to stay in touch with their customers at every stage of the loyalty program. BON’s email system is designed to deliver a seamless experience, from onboarding new members to nurturing existing ones. Some key automated email options you can leverage such as:

• Welcome email: Make a strong first impression for customers after they sign up, they’ll receive an instant welcome message highlighting your program’s benefits.
• Rewards and Points Reminders: Keep customers active by reminding them of their point balances, available rewards, or points nearing expiration.
• VIP Tier Announcements: Celebrate customer milestones like reaching a new VIP tier with exclusive rewards for them.

Besides our automated email systems, BON also integrates with trusted email marketing partners like Dotdigital and Klaviyo. Our partners enable you to send personalized emails that keep customers engaged at every step of their loyalty journey. By automating key touchpoints, you can ensure that your customers receive the right message at the right time, without requiring constant manual effort. 

For example, for customers who haven’t interacted with your store in a while, you can create campaigns like “We Miss You! Earn 200 bonus points on your next purchase” to remind them of the value of your loyalty program and encourage them to return.

Start implementing these solutions early, and watch your store thrive during the biggest shopping event of the year. With BON Loyalty, turning one-time buyers into loyal customers has never been easier. Ready to take your store to the next level this BFCM season? Let BON Loyalty be your trusted partner in driving success!

Conclusion

To sum up, BON helps you attract new customers during BFCM by offering personalized rewards, limited-time bonus points, and incentives that create urgency and excitement. With customizable branding and automated email features, BON strengthens brand presence and builds deeper connections, ensuring your store stands out in the competitive BFCM season and turns new visitors into loyal customers.

The ultimate loyalty app you need for BFCM success

BON’s loyalty program is packed with powerful tools to earn loyalty from day one. All the essential features are available, plus advanced options to boost your BFCM sales: points on the product page, limited-time point offers, automated emails, and more!

Whether you’re a small shop or a large enterprise, our interface makes managing loyalty easy. We’re also here 24/7 to ensure your program delivers real, measurable results!