We’ll look at what makes the top 5 best beauty rewards programs of 2024 unique and how they do so well. We’ll show you how these programs keep beauty lovers coming back by giving them personalized rewards and unique experiences.
Come ready to learn, explore, and find the program that works for your beauty routine, whether you’re a pro or starting out.
The best beauty rewards program is the Sephora reward program, which is a big hit. It has 17 million users in North America, and those people bring in 80% of the company’s sales. Sephora’s loyalty program keeps people returning to their website even when they aren’t shopping. This increased engagement results in a 22% increase in cross-sells and a 13-51% increase in upsell income.
Imagine every dollar you spend at Sephora (in-store and online) as a small point to be collected. Every purchase adds to your point total, so you’re earning incentives with every swipe or click.
Tiers of Beauty:
Sephora Beauty Insider goes beyond the typical points program, offering unique features that elevate the beauty shopping experience.
First, there are party gifts. Enjoy a free birthday gift that was made to treat and thrill members. Members can even pick out gifts based on what they like, so they’re sure to get something they’ll like. Many Beauty Insiders like their birthday gifts, which more than 2 million say they get every year.
The second is community connection. In interactive forums and events, you may discuss your favorite products, get advice, and learn about new trends. People in this busy beauty group can learn from and get ideas from each other (and vice versa!).
Personalized beauty services are the last one. You can talk to beauty experts for free, and they may offer products that fit your needs and tastes. The people who work there can help members find their inner beauty through skincare, makeup, and scents.
Many people love Sephora’s Beauty Insider program, which helps explain why it’s so popular:
The tiered system’s birthday gifts and free delivery make clients feel special.
Customers can join the Beauty Insider Community and share their stories. They can also learn about new goods and trends. Seventy-nine percent of people prefer companies that care about the neighborhood.
In fact, 61% of people say that businesses should tailor situations to each person’s tastes. Insiders in beauty know at Sephora. When Beauty Insiders use personalized beauty services, they can make smart choices about their looks.
Sephora Beauty Insider users get a special and satisfying experience with more than points. They are more likely to stay loyal and take part, which helps the program keep working.
With over 42 million registered users, the Ulta Beauty Rewards program is a free membership program that rewards everyone’s love of beauty.
Earning points is easy. Every dollar spent at Ulta Beauty (online and in-store) makes beauty vault points. Every purchase earns points, so members get prizes with every swipe or click.
Tier System:
Ulta Beauty Rewards is more than a points system. It has special features that make shopping for beauty goods more fun.
There are double-point days, and points increase in the first. Ulta Beauty often has days when you can get twice as many points or times your points on certain brands or kinds of items. Member can get more points and reach their award goals faster if they do this.
Second, unique beauty sensations. Ultimate Rewards leveling up unlocks beautiful events and experiences. Famous artists’ cosmetics workshops, beauty influencer meet-and-greets, and early product launches are thrilling. Beyond rewards, exclusive events provide remarkable experiences that boost Ulta Beauty’s brand loyalty.
Ulta Beauty Rewards is a program that goes above and beyond to involve and thank its users. Its special features, points system, and special deals make it stand out.
Due to various factors, Ulta Beauty Rewards has become an efficient beauty loyalty program.
The program feels more like a game on days when members get double points or more points. This keeps them more interested and excited. 64% of people who are in a prize scheme spend more money to get more points. This makes customers more likely to buy more things and speeds up the process of earning points, so customers can get their benefits faster.
Also, special events and experiences aren’t awards; they make memories that people will cherish and connect them to the company. This emotional link is very important for making people love your business and stay loyal to it.
These unique elements make Ulta Beauty Rewards more than a points-based system; engaging and emotionally touching experience. This complete strategy helps the program’s success and beauty fans’ loyalty.
The M.A.C. Lover program is a free loyalty program meant to celebrate your love of all things M.A.C. and thank you for sticking with the brand. Think of it as a relationship with the beauty that has some great benefits.
Your M.A.C Lover account earns points for every dollar spent in-store and online. Earn 10 points each time you write a product review and 2x points for buying on your birthday.
Here’s a quick peek at the program structure:
M.A.C’s tiers
Once you’ve accumulated enough points, the fun begins! Redeem them for various exciting rewards, including:
M.A.C’s perks
There are special features that make using M.A.C. cosmetics more enjoyable through the M.A.C. Lover program, which is more than a points-based system:
The M.A.C. Lover program has special features, a points system for rewards, and perks that vary based on how much you participate. It does more than just award purchases; it also provides a personalized, educational, and unique experience.
There are several reasons why people are loyal to the M.A.C. Lover method, and each one helps to explain its success:
Double birthday points and bespoke birthday presents make everyone feel treasured, regardless of tier. Because of this, personalization-savvy companies earn 40% more than their competition.
The “Obsessed” level also offers individual sessions and workshops with cosmetics specialists to improve skills. Spending on member education boosts brand trust. A corporation that accomplishes this attracts customers.
Last but not least, early access to events and product debuts makes “Obsessed” members feel unique. Members who feel like they’re part of something unique are more loyal and supportive of the company.
For those who love everything L’Oréal Paris, the Worth It prizes program is your free way to get cool prizes and special events. It’s like getting beauty points that you can use to get great treats for yourself.
Worth It Rewards
You can earn 5 Worth It Rewards points for every dollar you spend on L’Oréal Paris goods, whether in a store or online. The more you buy, the closer you get to cool prizes.
Go beyond basic purchases and unlock additional ways to earn points:
Once you’ve accumulated enough points, the fun begins! Redeem them for a variety of fantastic rewards, including
L’Oréal Worth It Rewards is different from other programs because it has special features that make it fun, rewarding, and friendly for all members:
Worth It Rewards has one all-inclusive reward program, unlike others. Purchases of any amount earn points, making it accessible to everyone. This democratic method promotes inclusivity and involvement.
If you use store credit cards, follow the store on social media, or tell your friends about it, you can earn points. This all-around method works for many people and keeps members interested by letting them win points by doing everyday things.
Finally, L’Oréal gives its members power by giving them various reward choices. You can give your points to charity, use them to buy L’Oréal Paris goods, or get special beauty experiences.
So, members can make sure that their benefits reflect their beliefs and tastes, which gives them a sense of control and freedom.
L’Oréal Worth It Rewards has a dedicated fanbase for various reasons, all contributing to its success:
The single, all-inclusive program framework lets everyone take part, no matter how much money they have. This fits with what customers want; they like flat reward schemes. Being inclusive makes the community stronger and gets more people involved.
Members will stay interested in their loyalty trip longer if they can earn points in more than one way, such as by adding loyalty cards and engaging on social media. This is because it offers something for everyone.
Worth It Rewards allows earn points in more than one way
Lastly, members can make their benefits fit their values and preferences by choosing from gift cards, special events, and donations to charity. With this choice and control, members feel strong and linked to the brand.
In 5th top best beauty rewards programs is Clinique Smart Rewards, a complimentary loyalty program that will reward your dedication. Just like accumulating skincare points that can be exchanged for lucrative gifts, you’ll be rewarded for looking glowing.
Every dollar spent on Clinique products in-store or online earns 1 Smart Rewards point. More skin health investment means more interesting rewards.
The way Clinique Smart Rewards works
Simple Tiers, Big Rewards:
The way Clinique Smart Rewards’s tiers
Once you’ve accumulated enough points, the fun begins! Redeem them for various enticing rewards, including
When you join Clinique Smart Rewards, members will have exclusive benefits to improve their skincare routine:
Clinique Smart Rewards members can pick their birthday gift from a carefully chosen list instead of getting a random gift. This customized method shows that Clinique knows what each member wants and builds a stronger relationship with them.
Loyalist members get incentives that basic members don’t. Exclusive prizes may include limited-edition merchandise, early launch access, or unique experiences. Exclusiveness gives members a sense of privilege and recognition, encouraging them to ascend ranks and participate more.
Finally, members can exchange their points for samples and full-size items with Clinique Smart Rewards. This generous reward choice encourages people to try out and learn more about the products, which could lead to better purchases and a higher customer lifetime value for Clinique.
The way Clinique Smart Rewards redeem points
There are several reasons why Clinique Smart Rewards is the best beauty rewards programs. Also, it is different from other reward programs for skin care products, and all of them have helped it become successful:
First, offering members a choice in their birthday gifts allows for greater personalization and caters to individual preferences. This personalized touch fosters a stronger emotional connection with the brand.
Also, “Loyalist” members receive particular incentives, which make them feel special. This exclusivity encourages members to ascend the levels and interact with the program, increasing program engagement and customer lifetime value.
Finally, points redemption for full-size products lets members trial new products before buying. This reduces purchasing risk and encourages exploration, which may lead to new favorites and higher customer satisfaction and brand loyalty.
We looked at the top 5 best beauty rewards programs: the Ulta Beauty Rewards, the MAC Lover, the L’Oréal Worth It Rewards, and the Clinique Smart Rewards. These programs all use good strategies.
Not only do these systems give points, but they also give unique experiences, awards for individuals, and ways to build groups. People feel connected to the company, make smart decisions, and spread the word about it, changing how involved and loyal customers are.
Are you ready to add a Shopify loyalty & reward program? You can find out more at BON Loyalty Program & Rewards. With the BON app, you can create an exciting loyalty program with endless rewards, a strong referral program, VIP levels, and brand customization to keep customers returning. You can switch from other platforms, get help 24 hours a day, 7 days a week, and use in-app tools that customers have asked for.
Visit our website to start building customer loyalty and sales today!
Lindsey Nguyen is a Content Marketing Specialist at BON Loyalty, specializing in digital marketing and eCommerce. At BON Loyalty, she crafts content that empowers Shopify store owners to build and sustain thriving customer relationships through innovative loyalty programs. Her articles, often featured on the BON Loyalty blog, provide valuable strategies and insights that help businesses enhance customer loyalty and increase customer lifetime value.
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