中小企業にとって適切なロイヤルティプログラムソフトウェアは、顧客を継続的に呼び戻します。しかし、非常に多くのロイヤルティプログラムアプリがある中で、どこから始めるかは課題です。

Don’t worry; this article explores 10 customer loyalty tools for small businesses in 2024.

Benefits Of Using Loyalty Program Software For Startups

Long-term success depends on returning customers to the highly competitive business environment. Loyalty program software helps small businesses build consumer loyalty. How it helps:

• Boost customer retention:

Nielsen Survey shows that 84% of customers with access to a loyalty program are likelier to stick with a brand. They may get points, discounts, or exclusive deals, making them feel appreciated.

• Increased customer engagement & Enhanced brand loyalty:

Loyalty programs go beyond transactions. They create a feeling of community between your brand and its consumers. Offers for special birthdays, early access to new items, or suggestions based on previous purchases. 

This makes your business a more enjoyable experience, making customers more loyal to your brand than your competitors.

• Increase sales and revenue:

Loyalty programs encourage deeper consumer involvement and reward repeat purchases, which naturally result in more revenue and sales. Feeling valued encourages customers to spend more and come back more often.

• Better customer insights:

Learn about past purchases, preferences, and degrees of involvement with small business loyalty solutions. This informational gold mine may help you personalize marketing strategies.

Read more: Why small businesses should create Customer Loyalty Programs?

The next section will detail the real story of a small business that succeeded after using loyalty program software.

How To Choose The Best Rewards Program For Your Small Business?

This part will show you four critical factors in choosing the right loyalty program software for small business:

Ease Of Use (User-Friendly)

Ideally, the small business loyalty solutions software should be user-friendly for you and your team. Find customer loyalty tools that make enrolling new customers, managing points or rewards, and troubleshooting easier.

Resources are also important; if your team doesn’t have to learn new technologies, they can concentrate on customer service 24/7.

カスタマイズオプション

Here are some following customizable capabilities you can seek:

• Customized branding: Colors, fonts, logos, and overall program aesthetics
• Customized rewards: You can choose what benefits are given (discounts, free shipping, and special goods, for example) and how many points are worth each.
• Languages simultaneously: Customize email templates and program messaging to match your brand voice.

Choosing the right loyalty program software for small business with customizable features will help you build your brand, interact with your consumers, and generate more sales and repeat customers.

統合機能

Integration capabilities inform you how well a reward program software can connect to other platforms you use.

Optimizing your online integration capabilities:

• E-commerce platform: Program operation in your online business is simple, with seamless integration with Shopify or WooCommerce.
• Email marketing: Connect to your email marketing tool to make ads more relevant to people based on their buy history or level of trust.
• CRM (Customer Relationship Management): Integrating your reward program into your CRM lets you see how customers connect with you across all your online platforms.
• Analytics platform: Access your analytics solution (like Google Analytics) to learn about your online customer and program performance.

Integration with POS systems:

For companies with a physical presence, a perfect omnichannel experience depends on closely coordinating your loyalty program with your POS system. This connection is required for real-time point tracking at checkout.

For example, customers can earn and spend points immediately at checkout, so they don’t have to wait or keep track of them themselves.

分析とレポート

McKinsey research reports that companies that use consumer behavior data beat rivals by 85% in sales growth and 25% in gross profit.

Strong analytics allow loyalty program software to measure:

• Customer enrollment.
• Program engagement.
• Redemption rates.
• Return on investment (ROI).

Through excellent basic analytics and reporting, you can turn your loyalty program into a data-driven strategic tool. This lets you assess progress develop, and optimize your program to increase customer retention and revenue.

料金プラン

Some software offers a free plan with only the most basic features. This lets small companies try a loyalty program before investing.

Here are some other considerations for pricing:

• Setup fees.
• Contract length.

If you know about the different price models and consider your individual needs, you can choose a budget-friendly reward program app that will help your business grow.

Top 10 Loyalty Programs Software For Small Business 2024

Here, we show the best 10 software choices for loyalty programs made especially for small businesses in 2024. With its advantages and capabilities, every platform allows you to choose the ideal match to improve your customer loyalty programs.  

1. BON Loyalty

Rating in 2024: 4.9/5.0 ⭐ (1,494+).

主な機能：

• All in one place: A simple dashboard lets you manage points system management (SMB-friendly).
• Powerful referral program: An integrated system pays existing consumers to endorse your firm, encouraging client growth.
• Managing pop-ups: Automation, campaigns, editor tool, templates, translation.
• Multilingual support: Expand your audience by using loyalty program widgets and emails in over 250 languages.

カスタマイズオプション：

• Customizable rewards: Offer a range of rewards (discounts, free items, early access) with flexible end periods and campaigns.
• Customizable brand: Personalize everything to match your brand, including the loyalty widget, the loyalty page, the email, and the content.

Customer 24/7 Support: Yes.

Integration Capabilities:

• Shopify POS.
• Shopify Flow.
• Checkout.
• Fera Product Reviews.
• LAI Product Reviews.
• Judge.me Product Reviews.
• Headless – Hydrogen.
• PageFly Landing Page Builder.
• Klaviyo: Email Marketing & SMS.

Free trial: Install for free with a 250-order limit

料金プラン: Start with the basic plan for $25/month. BON Loyalty is the ideal loyalty program software for small Shopify shops.

2. Loyverse

Rating in 2024: 4.8/5.0 ⭐ (452+) on getapp.com.

主な機能：

• Customer Database Management: Keep a detailed consumer database to track purchases and identify loyalists.
• Loyalty Cards: Give out membership cards to facilitate purchases and to identify customers who are coming back.
• Scanning Loyalty Card Barcodes.

Personalized Rewards (Customizable):

• Points earning,
• Reward selection.
• Point expiration.

Customer 24/7 Support: Yes.

eコマースとの統合機能：

• Shopify by SKUPLUGS.
• WooCommerce by Woosa.
• WooCommerce by SKUPLUGS
• BigCommerce by SKUPLUGS.
• Wix by SKUPLUGS.
• Lazada by SKUPLUGS.
• Amazon by SKUPLUGS.
• Squarespace by SKUPLUGS.
• Kosmos eSync.
• AbanteCart Ecommerce.
• Octopus.
• Sqquid Multichannel.

Free Trial: Yes.

価格設定： Upgrade analytics features from $5/month to $50/year.

3. Smile.io Loyalty

Rating in 2024: 4.9/5.0 ⭐ (6,069+).

主な機能：

• Automated features: Smile.io saves time and money by automating program translation (6 languages) and incentive fulfillment.
• Strategic promotions: Targeted pop-ups (cart pop-ups, discounts, rewards) may stimulate sales and consumer activity at crucial touchpoints.
• Smile.io’s analytics: Gain valuable insights into program performance.

カスタマイズオプション：

• Complete brand customization.
• Flexible reward systems.

Customer Support 24/7 (responsive): No.

Integration Capabilities:

• Shopify Flow.
• Shopify POS.
• Checkout.
• Shopify POS.
• Judge.me Product Reviews.
• Klaviyo: Email Marketing & SMS.
• Gorgias.
• Mailchimp.
• Okendo: Product Reviews & UGC.

Free trial: Yes, limited to 200 monthly orders

価格設定： Basic package upgrades from $49/month, advanced package up to $999/month

4. Yotpo Loyalty & Referrals

Rating in 2024: 4.7/5.0 ⭐ (2,507+).

Yotpo is a one-stop shop that establishes a robust, customizable loyalty program that retains customers and generates profits.

主な機能：

• Effortless setup & management (No coding needed).
• Agile & Iterative platform: Yotpo’s agile platform allows you to adapt to customer behavior and market trends.
• Actionable loyalty & Referral analytics: Track key metrics like ROI, AOV, LTV, and customer behavior.
• 20+ Out-of-the-box campaigns: Use pre-built campaigns to encourage customer reviews, referrals, and social media following.

カスタマイズオプション：

• Email customization: You may change Yotpo’s loyalty program email templates with your own branding and message.
• Customized branded program experience: Fit widgets, emails, and incentive displays to your brand colors, typefaces, and logos.
• Reward selection: This includes points, discounts, free items, free delivery, exclusive new product access, and bespoke incentives.

Customer 24/7 Support: No.

Integration Capabilities:

• Shopify Flow.
• Shopify POS.
• Checkout.
• Yotpo’s ecosystem.
• Klaviyo: Email Marketing & SMS.
• Recharge Subscriptions.
• Gorgias.
• SMSbump

Free trial: Free to install but fewer than 100 monthly orders.

価格設定： Start with $79/month and customize pricing according to your business size and requirements.

5. Zinrelo Loyalty Rewards Platform

Rating in 2024: 4.8/5.0 ⭐ (49+) on getapp.com

Zinrelo offers a multifaceted reward platform that goes beyond standard loyalty programs.

主な機能：

• Easy-to-use platform: An easy-to-use admin panel controls your software.
• Flexible reward options (gift certificates, free shipping) that preserve your margins.
• Omnichannel capabilities: Reward redemption across your website, in-store POS, and mobile app to create a coherent brand experience.
• Customer Insights: Gain valuable insights into customer behavior and value through detailed member profiles.

カスタマイズオプション： Customize dashboards, colors, fonts, and multi-language capabilities to fit your brand.

Customer 24/7 Support: No.

Integration Capabilities: Zinrelo supports Shopify Flow and POS, as detailed below.

Free trial: Free up to 500 loyal members. More charges may apply beyond that.

価格設定： You will need to contact Zinrelo for the right pricing for your business needs

6. LoyaltyLion Rewards & Referral

Rating in 2024: 4.8/5.0 ⭐ (583+).

LoyaltyLion lets small businesses design compelling loyalty programs that encourage repeat purchases, minimize churn, and get consumer insights.

主な機能：

• Actionable program insights: LoyaltyLion’s analytics may reveal returning customer tendencies, improve your program, and optimize results.
• Segmentation for strategic targeting: Target high-value consumers with targeted incentives and promotions.

カスタマイズオプション：

• Multiple program options.
• Customize branded loyalty experience.
• Automated email & notification management.

Customer 24/7 Support: No.

Integration Capabilities:

• Shopify Flow.
• Shopify POS.
• Checkout.
• Recharge Subscriptions.
• Klaviyo: Email Marketing & SMS.
• Omnisend Email Marketing & SMS
• Attentive: SMS + MMS Marketing
• Okendo: Product Reviews & UGC.
• Gorgias.

Free trial: Installs for free limited 400 orders.

価格設定： Starting from $199/month.

7. TapMango

Rating in 2024: 4.8/5.0 ⭐ (163+) on getapp.com

TapMango enables companies to develop compelling loyalty programs that encourage return visits, increase sales, and strengthen customer connections.

主な機能：

• Promotional tools: Use promo codes, digital punch cards, and flash discounts to target buyers.
  Flexible enrollment: Customers may sign up for your program on a tablet, mobile app, the web, or SMS.
• Multi-location management: Location-specific marketing and reward limits simplify loyalty program management across many locations.
• Detailed customer tracking: Enter information about customers and track their activity in your program.

カスタマイズオプション：

• Branded program experience.
• Reward configuration.

Customer 24/7 Support: No.

Integration Capabilities: Link with Shopify POS and available POS systems detailed in the image below:

Free trial: No.

価格設定： You need to contact TapMango’s sales team for detailed prices.

8. Fivestars

Fivestars Loyalty’s homepage.

Rating in 2024: 4.6/5.0 ⭐ (1,284+) on getapp.com

Fivestars has an easy-to-use tool that can help businesses keep customers returning and make them loyal.

主な機能：

• Customer relationship management: Create a customer database to track interactions, points, and rewards.
• Personalized offers & segmentation: Use tagging and segmentation to tailor promotions to consumer behavior and preferences.
• Easy customer enrollment: Simply entering your phone number simplifies program enrollment.

カスタマイズオプション：

• Reward program design.
• Targeted marketing.
• Custom branding.

Customer 24/7 Support: No.

Integration Capabilities:

• Shopify POS.
• Shopify Flow.

Free trial: No.

価格設定： For exact prices, you need to contact Fivestars’ sales team.

9. Kangaroo Rewards

Rating in 2024: 4.7/5.0 ⭐ (112+) on capterra.com

Kangaroo Rewards is a complete loyalty program solution that may help companies of all sizes improve revenue, grow consumer traffic, and develop long-term client loyalty.

主な機能：

• Omnichannel experience: To streamline the consumer experience, offer program access and reward redemption across channels (online, in-store POS, mobile app).
• Targeted marketing & segmentation: Kangaroo lets you divide your viewers into groups and send them customized ads through SMS, email, and push alerts.

カスタマイズオプション：

• Reward program design: Choose incentives (points, discounts, free stuff) and how consumers earn them.
• Customize the program’s appearance with your branding elements (colors, logos, fonts).
• Communication channels: Choose email, SMS, or push notifications to reach consumers and tailor the message.

Customer 24/7 Support: No.

Integration Capabilities:

• Shopify POS.
• MailChimp.
• Klaviyo: Email Marketing & SMS.
• Constant Contact: Email & SMS.
• Judge.me Product Reviews.
• Heartland Retail.
• Lightspeed POS.

Software demos (free trials): No.

価格設定： Basic package pricing starts at $59 / month.

10. Annex Cloud Loyalty Platform

2024年評価： 4.2/5.0 ⭐ (79+) capterra.comにて

Annex Cloud Rewards is a reward program built to work perfectly with your Shopify platform.

主な機能：

• Real-time point tracking: The dynamic dashboard shows customers’ point balance and incentive progress.
• Personalize: Collect unlimited, unique customer data and act on it in real-time.
• Effortless customer enrollment: Simplify loyalty program registration to increase participation.

カスタマイズオプション：

• Reward Program Design: Pick the benefits you want to give (like points, savings, or free stuff) and explain how people can get them.

Customer 24/7 Support: No.

eコマースとの統合機能：

• Adobe Commerce (Magento).
• BigCommerce.
• commercetools.
• Maropost.
• NetSuite SCA.
• Salesforce Commerce Cloud.
• SAP Commerce Cloud.
• Spryker Commerce.
• Workarea.

Free trial: No.

価格設定： 年額15,000ドルから

Case Studies Of Successful Loyalty Programs In Small Businesses

Before installing the BON Loyalty app – Recommend loyalty program software for small business:

Online Turkish health food Özel Beslenme was founded by İsmail Cem Erzincanlı. They had retention of customers issues despite its broad product offers and expert production. Problems included not knowing enough about the reward program and selling fragile goods.

After installing the BON Loyalty app:

After looking at several choices, İsmail chose BON Loyalty’s app. The software’s pricing comparison (affordable options) and capability met Özel Beslenme’s needs.

The reward function in BON Loyalty worked especially well because it was easy to use. Making it easy for customers to get and use rewards increased their involvement and urged them to buy again.

Impressive results:

• Over 500 rewards were redeemed within Q4 2023.
• Generated about $13,000 in sales (a 6% income share), a big deal in retail.

Özel Beslenme’s experience highlights the effectiveness of well-designed loyalty programs. By leveraging BON Loyalty, they’ve overcome challenges. 

Their example shows how creative digital solutions can revolutionize business in competitive contexts.

You can read here: Case study: How a health products retailer uses BON Loyalty to drive sales.

Future Trends In Loyalty Programs Software

Rachael Powell, Chief Customer Officer, Xero, said:

“Our research suggests that for small businesses, the greatest hurdles to harnessing technology’s benefits aren’t a lack of information or choice but deeper anxiety and concern about how complex and costly the change process might be.

Customer loyalty programs change continuously. Traditional points-based systems are still useful, but businesses are seeking new methods to engage consumers and establish connections.

We explore the exciting future of loyalty program software, researching trends that will change consumer interaction and provide new corporate development opportunities.

Using AI and Machine Learning Integration To Hyper-Personalization

“Next in Personalization 2021” report shows that 71% of consumers crave personalization, and now AI delivers it.

Put away point counters and choose a loyalty program software for small business that serves as your shopper. Artificial intelligence (AI) powers this future and presents small enterprises with a game-changer:

Take The North Face’s XPLR Pass loyalty program as an example. It uses AI to provide customers with individualized product suggestions. Customer loyalty initiatives have advanced with this dual-technology strategy.

オムニチャネルロイヤルティプログラム

Building omnichannel marketing now requires social media and mobile applications. Through interesting marketing connected to their loyalty programs, businesses may use these channels to attract a wider audience.

That means you should look for loyalty programs that offer social media-enabled referral systems that let users invite friends and family.

Enhanced Data Security (PCI compliance)

As laws like General Data Protection Regulation (GDPR) about data privacy become more common, AI-powered reward programs put data security first. Compliance is ensured by safe keeping, user permission, and clear information about how data is used. This also builds trust with customers.

You can make your loyalty program more than just a points system if you know what the next big thing in loyalty program software will be.

まとめ

You can strengthen consumer relationships and increase revenue with the right loyalty program software. If you own a Shopify shop and are looking for a feature-rich, easy-to-use loyalty program, your search ends with BON Loyalty.

For more ideas about loyalty program software for small business, visit our blog.

Read more: 5 Affordable Loyalty Program Tools For Small Businesses.

よくある質問

1. What Is The Best Loyalty Program Software For Small Business?

There’s no single “best” loyalty program software for all small businesses. The best choice for you will rely on your financial situation and goals.

For Shopify shop owners, the best choices are BON Loyalty, Smile.io Loyalty, and Yotpo Loyalty & Referrals. These apps provide free trials and demos for loyalty program software (small businesses).

2. How Much Does Loyalty Programs Software Typically Cost?

The cost of loyalty program software for small business varies based on the features required, the number of consumers, and the vendor you choose. However, the starting price is likely to be approximately $25 per month.

3. Can Loyalty Programs Increase Customer Retention For Small Businesses?

Absolutely! Startups may find great success with loyalty programs in boosting customer retention. A well-designed loyalty program can help you encourage repeat business and get insightful information that will propel your small company forward.