Marvel Insiderに学ぶ：成功したロイヤルティプログラムの教訓

Marvel Insider gathers the most committed superhero enthusiasts in the magical world of comic books and movies. Brands with loyalty programs retain 77% of customers. This online community celebrates and rewards fandom, not just loyalty.

Our fascinating journey inside Marvel Insider reveals the secrets that inspire fandom with benefits and incentives. Like a treasure trove, how can this loyalty program improve superhero fandom worldwide? Keep reading to find out.

Why is Marvel Insider a successful reward program?

Imagine a world where being a loyal fan means more than binge-watching superhero movies because you get unique perks and experiences. Welcome to Marvel Insider, where being a fan is a golden passport to unique perks.

For this, Marvel Insider gives you exclusive information and privileges like your S.H.I.E.L.D. card. Here’s how it feeds your fandom:

Diverse Ways to Earn: They Offer Points Everywhere

Marvel Insider’s appeal isn’t simply the fantastic gifts but the many ways you can feed your enthusiasm and accumulate points, like Thanos gathering Infinity Stones. Marvel Insider rewards you for virtually inhaling Marvel air, unlike dull loyalty schemes that solely care about your pocketbook.

• Shopping Spree Extravaganza: Remember that epic comic haul you just scored? Bam! Points! Got the newest Blu-ray? More points! Even local Marvel events are point parties.
• Content Consumption Craze: Consume comics online? Explore character profiles. Behind-the-scenes videos? Marvel expertise earns points! So geeking out rewards your fandom. Consider it intellectual food for your inner Hulk—the more you study, the stronger you get (in points, of course)!
• Social Butterfly Bonus: Share your Marvel passion on Twitter. Instagramming #MarvelInsider? Boom! Points! This software understands fan connection power. You are paid for spreading Marvel love as a superpowered hype generator. Spinning social awesomeness webs like Spider-Man nets you tasty point treats!
• Games Galore!: Remember your hours of crushing opponents in your favorite Marvel mobile game? Guess what? Epic combinations and combat victories? Points! Marvel Insider knows gaming fuels fandom, so every win boosts your points. Like Dr. Strange’s point amplification magic, playing increases your fandom tremendously!

The Marvel Insider’s secret sauce is this variation. It keeps things exciting and gratifying. Every day is a new task to earn points and climb the fandom ladder. It’s like a motivational Captain America shield, encouraging you to interact and receive the benefits! 

Instead Of Generic Gifts, Marvel Offers Multiverse Rewards

Marvel announced the Marvel Insider program at San Diego Comic-Con, where comic fans are electrified. 

Did you know over 60% of US 18-44-year-olds like Marvel? Imagine a loyalty program that pays you for supporting Marvel online and recognizes your heroic passion.

Skip the dull discounts and free shipping. Here, you may get digital comics to help you read, unique wallpapers to decorate your gadgets, and special in-game awards to beat your opponents in your favorite Marvel games. It’s like Iron Man making you custom prizes!

But the fun doesn’t stop there. Marvel Insider elevates fandom! Score points and advance from Insider to Agent, Elite, and magnificent True Believer. Each tier unlocks additional fantastic items, including early event access, delicious discounts, and Marvel HQ excursions! Imagine walking like Tony Stark—talk about fan cred!

This show knows some fans dream big. The ultimate prize for the committed is appearing in a Marvel comic book! Entering a portal is like having your own heroic experience. Thor’s hammer-worthy prize!

It’s about feeling unique as a Marvel Insider, not simply collecting points. It’s about satisfying your Marvel devotion and rewarding your zeal brighter than Iron Man’s repulsor beams. So collect your points, rise in the ranks, and be ready for extraordinary prizes. 

Marvel Insider Rewards: A Defined League of Your Own

Marvel Insider isn’t a confusing maze with secret levels and rules. Every step of your epic fan journey is rewarded, and every rank is a milestone with this clear map. Fan Level Points earned every year (January 1–December 31) define your Program membership level (“Membership Level”). There are four membership levels:

• Insider: 0 – 4,999
• Agent: 5,000 – 49,999
• Elite: 50,000 – 199,999
• True Believer: 200,000+.

The program has four fantastic tiers: Insider, Agent, Elite, and the renowned True Believer. Each level offers incredible perks, including early event admission, unique discounts, and Marvel HQ tours! Imagine hanging out with Iron Man’s tech crew—100% fan cred!

Rules are explicit, stages are specified, and progress is constantly visible. Open communication shows fans they’re not marketing puppets, building trust. Marvel rewards your efforts throughout your engagement.

Marvel Insider’s prizes and clear superhero journey guidance are its strengths. It’s a well-marked track with intriguing goodies at each level, not a labyrinth.

Lessons For Business Owners From Marvel Insider リワード

While Marvel Insider’s qualities shine brightly, it is not without blemishes. Let’s go dark and use these mistakes to guide your loyalty program design. Imagine traversing the Hydra base to get a better loyalty weapon!

The Mystery Of Missing Info

Imagine unlocking a new Insider rank and being confused by its advantages. What benefits are included? Does it affect your point structure? A lack of answers leaves members disoriented and disinterested, dampening their excitement. It’s like offering a tour of Stark Tower but dropping them off in a filthy warehouse.

Searching Marvel Insider’s FAQ like a lost visitor in Asgard. Complex explanations and fragmented information made answering basic queries like deciphering Hydra secrets. This hidden enemy discourages participation and turns your program into a perplexing maze instead of a pleasant trip.

To avoid this, prioritize transparency and accessibility. Clear and straightforward information should be accessible. Make FAQs reasonable, provide simple guidelines, and consider interactive lessons or explanation films. 

Don’t merely provide information; communicate clearly. Inform members of program, point, and tier benefit changes. Keep everyone informed and involved with email newsletters, social media updates, and in-app alerts. Like Captain America rousing the soldiers, constant communication creates trust and engages members.

Clearing out the mystery might turn your loyalty program into a pleasant journey. Knowledge is power, and openness is the best tool for fan involvement. So embrace open communication, provide accessible information, and watch your program become a beacon of clarity for your loyal fans.

Location Lockout

Imagine the disappointment. You’ve devoted yourself to Marvel, reading comics, attending events, and posting online. You want to become a Marvel Insider and elevate your fandom. Reality hits you like a Hulk punch: the program is exclusively for US citizens. International exclusion crushes your joy, making you feel like a rejected Avenger trainee.

So, how can you prevent falling into this trap with your loyalty program? Here are some ideas for breaking down barriers and embracing inclusion:

Go global fans to your program! The internet has broken down geographical limits, and so should your loyalty program. Serve your foreign fans’ different voices and cultures. 

Also, give regional awards to satisfy supporters in various locations. Offer unique benefits with local stores, comic shops, and event organizers. Imagine exclusive Paris movie screenings or comic artist signings.

Finally, the internet can help you! Use digital prizes like downloaded comics, internet subscriptions, or global virtual experiences. 

To respect the fandom’s global spirit, avoid regional lockouts in loyalty programs. Diversity is an asset that may boost your show and reach international audiences. Open your borders, welcome diversity, and watch your loyalty program become an Avengers-worthy global phenomenon!

Rewards Discrepancy

Remember the disappointment of seeing primarily digital comics instead of Marvel Insider’s huge rewards? According to LendingTree, users leave loyalty programs mainly because the benefits aren’t worth it. Loyalty programs fail when members feel duped and demotivated by the value gap. Avoid overselling incentives like Loki creating illusions—true loyalty comes from value and enthusiasm.

Tune your prizes to provide reasonable value and excitement at each stage to prevent this. Assess the work necessary to earn them to ensure a fair and pleasant reward. Consider digital, tangible, and sensory incentives for varied tastes and motivations. Hawkeye’s arrows and Widow’s devices help the Avengers win, not simply Iron Man’s repulsor blasts.

Also, be transparent about your rewards. Avoid false visuals and descriptions and highlight the products. To thrill members, provide unique experiences, goods, or access. Like Captain America leading the way with honesty and integrity, your incentives should be straightforward and inspirational.

Remember, tier progression should feel rewarding. Members will get more valuable and thrilling prizes as they climb the ladder. Early access to events, tailored experiences, or even the opportunity to win autographed stuff may pique and keep them interested. 

Key Takeaways

Marvel Insider Rewards’ successes and tribulations may help you construct a loyalty program masterpiece. The program has grown due to several engagement channels, unique awards, and openness. However, location lockouts, false awards, and information vacuums happened. Learn from both sides, like the Avengers, to establish a program that acknowledges customers and creates brand loyalty.

And that’s where BON Loyalty Rewards & Referrals comes in to help you nurture customer loyalty on the Shopify platform. Visit our website to learn more about the top-recommended loyalty solution for Shopify merchants!