At BON Loyalty, we’re excited to roll out an exciting update to our referral program. This change is tailored to enhance the referral experience for our merchants’ customers. It’s all about simplifying connections and making them more rewarding for customers and their friends. 

This time update introduces user-friendly referral pop-ups and bubbles. These features are designed to catch your customer’s attention, bringing more and more new customers through referrals. All we want is to assist you in boosting your revenue and customer retention. 

Now let’s explore how this update can be a game-changer for your business.

What’s New in BON Loyalty’s Referral Program

Enhanced Visibility with Referral Pop-Up and Bubble

We’re thrilled to introduce the Referral Pop-Up and Bubble features in our loyalty system. These tools are designed to catch your customers’ attention effectively. With just a click, they can now easily access and participate in your referral program. This update aims to increase the visibility and accessibility of your referral efforts.

Enhanced Integrity with New Referral Logic

In our pursuit to attract more new customers to join your loyalty program, we’ve updated our reward logic. In an effort to incentivize new referred customers to place their initial orders, we’ve revised our reward system to enable them to receive referral rewards upon creating their account, allowing them to apply these rewards towards their first purchase, with the intention of enhancing immediate engagement and satisfaction.

We’ve also refined the referral logic to enhance fairness. This update ensures that rewards are earned genuinely, preventing any potential harm to store owners.

Now, a reward is given only when the referred individual creates a new, successful account. This ensures that rewards are attributed accurately and maintains the integrity of your referral program. Our goal is to foster a more authentic and rewarding experience for both referrers and their friends.

To diversify the rewards of the referral program, we have added new types of rewards, including coupons (amount/percentage discount), Free products, and Free shipping.

Some Tips for a Smooth Transition to the New Referral Program

Remember to activate the new Referral pop-up

With the introduction of the Referral Pop-Up feature, it’s important to note that activation is manual. As a store owner, you’ll need to go into the Referral Program settings to enable and customize this feature. This step ensures that the pop-up aligns perfectly with your store’s theme and messaging.

Updating your customers’ referral links

All existing referral links will need an update to ensure compatibility with the new system. However, we promise the update process is just a breeze: simply guide your customer to visit the Referral Program section in your widget to get the new links. This small step is vital to maintain the accuracy of your referral tracking and to ensure seamless customer experiences.

Updating email contents for Referred friend and widget text 

To ensure customers have clear guidance on completing an introduction process, we have updated the email content for referred customers.  Please access the Branding > Emails > Emails for Referred Friend screen to modify the content.

Moreover, the content displayed on your loyalty widget has also been updated with new logic to encourage new customers to place their first order.

Get Ready to Level-up Your Referral Program!

We’re confident that our latest update to the Referral Program will significantly benefit your business, attracting more referrals while mitigating issues from challenging customers. Don’t miss the chance to swiftly increase your loyalty membership with this update!

If you have any questions or require assistance in implementing this new update, please feel free to send us a message through live chat. Our dedicated support team is always eager to assist you!

Lindsey Nguyen

BON Loyaltyのコンテンツマーケティングスペシャリストです。デジタルマーケティングとECを専門とし、革新的なリワード施策を通じてShopify店舗の顧客関係構築を支援するコンテンツを作成。BON公式ブログでは、ロイヤルティ向上とLTV最大化に役立つ戦略・インサイトを多数発信しています。