{"id":24165,"date":"2026-07-10T09:31:37","date_gmt":"2026-07-10T09:31:37","guid":{"rendered":"https:\/\/bonloyalty.com\/?p=24165"},"modified":"2026-07-22T11:08:01","modified_gmt":"2026-07-22T11:08:01","slug":"vip-loyalty-program","status":"publish","type":"post","link":"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/","title":{"rendered":"What is a VIP loyalty program? And how it works"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A VIP loyalty program is a tiered rewards structure that divides customers into levels based on cumulative spend, points, or order frequency. Each tier delivers a distinct set of benefits. The higher the tier, the better the experience. That separates VIP programs from flat points programs, where every customer earns and redeems at the same rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most merchants who add tiers see no behavior change. They add labels (Bronze, Silver, Gold) without creating genuinely different value at each level. A Gold member who earns slightly more points does not feel VIP. This post covers how tiers work mechanically, what actually changes spending, and what top tier Shopify brands get right that most generic examples miss.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u5185\u5bb9<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#What_is_a_VIP_loyalty_program\" >What is a VIP loyalty program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#How_VIP_tiers_work\" >How VIP tiers work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#The_value-per-tier_framework_why_labels_arent_enough\" >The value-per-tier framework: why labels aren&#8217;t enough<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#What_benefits_work_at_each_tier_level\" >What benefits work at each tier level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#12_ideas_for_rewards_for_a_VIP_loyalty_program\" >12 ideas for rewards for a VIP loyalty program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#How_many_tiers_does_your_Shopify_store_actually_need\" >How many tiers does your Shopify store actually need?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#Shopify_VIP_program_examples_FlowerChimp_and_threetimes333\" >Shopify VIP program examples: FlowerChimp and threetimes333<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#FlowerChimp_with_Petal_Perks\" >FlowerChimp with Petal Perks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#threetimes_with_333_VILLAGE\" >threetimes with 333 VILLAGE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#How_BON_Loyalty_makes_it_easy_to_build_a_VIP_program_on_Shopify\" >How BON Loyalty makes it easy to build a VIP program on Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#What_is_the_difference_between_a_VIP_program_and_a_regular_reward_program\" >What is the difference between a VIP program and a regular reward program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#How_do_I_set_up_VIP_tiers_on_Shopify\" >How do I set up VIP tiers on Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#What_is_a_good_threshold_for_a_VIP_tier\" >What is a good threshold for a VIP tier?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#Do_VIP_programs_work_for_small_Shopify_stores\" >Do VIP programs work for small Shopify stores?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/bonloyalty.com\/ja\/blog\/vip-loyalty-program\/#Conclusion\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"What_is_a_VIP_loyalty_program\"><\/span>What is a VIP loyalty program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A VIP loyalty program is a tiered rewards system that segments customers by spend, accumulated points, or engagement. Each segment delivers different benefits, and members move up as they spend more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between flat programs and VIP programs is behavioral. In a flat program, every customer earns at the same rate. VIP programs add two motivators: status (the desire to belong to a higher group) and progress (the incentive to spend more to reach the next tier). According to Mike Rossi at Smile.io, 73% of loyalty members modify their spending to maximize program benefits. Tiers give them a concrete reason to do that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"How_VIP_tiers_work\"><\/span>How VIP tiers work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tiers are often structured around one of three qualification metrics: rolling annual spend (e.g., $0-$500 = Bronze, $501-$1000 = Silver, $1000+ = Gold) or total accumulated points. Rolling 12-month windows are most common because they create re-qualification urgency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Earn rate multipliers<\/strong> are how programs create differentiation. For example, Vitasave Canada (a prominent health and wellness retailer) offers: Wellness (the lowest tier) earns 2 points per $1, Vitality (the higher tier) earns 2.5 points, Champion (the highest tier) earns 3 points. Vitality adds early access to sales and free shipping; Champion adds a surprise gift and support priority. Vitasave reports repeat purchase rates among the highest across merchants using BON Loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tier renewal<\/strong> is where programs silently lose top members. Most programs re-qualify members annually. As each tier feels like an achievement, losing it feels like a loss. That emotional investment keeps customers coming back. Antavo&#8217;s 2026 report found 74% of loyalty members quiet quit within two months, while only 3.4% actively cancel. A tier renewal strategy with &#8220;status at risk&#8221; emails retains more top-tier members than letting status expire silently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-1024x611.webp\" alt=\"A VIP loyalty program of a Shopify brand named Vitasave showing Wellness, Vitality and Champion rewards.\" class=\"wp-image-24173\" srcset=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-1024x611.webp 1024w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-300x179.webp 300w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-768x458.webp 768w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-18x12.webp 18w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-126x75.webp 126w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/vitasave-vip-tiers-1-480x286.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"The_value-per-tier_framework_why_labels_arent_enough\"><\/span>The value-per-tier framework: why labels aren&#8217;t enough<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most common failure: Bronze, Silver, Gold labels are added, and Gold members get &#8220;more points.&#8221; The difference is not meaningful enough to change behavior. High enrollment, flat engagement across tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value-per-tier framework asks one question per level: why would a customer who buys twice a year want to buy four times to reach this tier? If the only answer is &#8220;10% more points,&#8221; the tier will not perform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A workable framework maps each tier to a different category of benefit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tier 1 (entry):<\/strong> Transactional rewards: points on every purchase, a birthday reward, members-only sales. Goal: drive first redemption, the strongest predictor of a second purchase.<\/li>\n\n\n\n<li><strong>Tier 2 (mid):<\/strong> Access benefits: 2X points, free standard shipping, early access to new products or restocks.<\/li>\n\n\n\n<li><strong>Tier 3 (top):<\/strong> Experiential and relational: 3X+ points, free express shipping, limited-edition products not sold publicly, priority support, free product sends.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The jump from Tier 2 to Tier 3 should be categorically different. Sephora&#8217;s Rouge tier ($1,000+ annual spend in Beauty Insider) does not just give more points; it grants access to exclusive in-store events, early product launches, and a $100 &#8220;Rouge Reward&#8221; that exists only for this tier. Rouge members identify as Rouge, not as &#8220;people who spent enough.&#8221; See designing tier rewards for more on structuring the benefit stack.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"What_benefits_work_at_each_tier_level\"><\/span>What benefits work at each tier level<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antavo&#8217;s 2026 survey of 10,000 consumers found a clear hierarchy: 70.8% join loyalty programs for money-saving benefits, 46.3% for free products or shipping, 26.5% for early access to sales or products, and 15.1% for VIP treatment such as priority service or exclusive recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entry tiers must deliver on money-saving to drive sign-ups. Upper tiers should differentiate on early access and VIP treatment: the perks most brands do not currently offer, and that face the least competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One high-perceived-value perk most brands overlook: gating free returns behind mid and top tiers. It stops policy abuse while giving your best customers an exclusive benefit that is genuinely useful. When benefit design works, the numbers follow. A real-world example is that Flying Tiger Copenhagen&#8217;s loyalty members have 60% higher basket sizes and visit 50% more frequently than non-members.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-1024x434.webp\" alt=\"The hero banner of Flying Tiger Copenhagen Club page. \" class=\"wp-image-24212\" srcset=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-1024x434.webp 1024w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-300x127.webp 300w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-768x325.webp 768w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-18x8.webp 18w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-150x64.webp 150w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/flying-tiger-copenhagen-club-480x203.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"12_ideas_for_rewards_for_a_VIP_loyalty_program\"><\/span>12 ideas for rewards for a VIP loyalty program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After working with 10,000+ Shopify brands, I&#8217;ve seen that the most effective VIP programs make customers feel recognized, not just rewarded. The best-performing brands create clear value at every tier, with perks that become noticeably more exclusive as members move up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re designing or refreshing your VIP program, here are 12 rewards commonly used by successful Shopify brands to create meaningful tier progression and keep customers engaged long term.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Points multiplier per tier (2X, 3X, 4X+ on every purchase)<\/li>\n\n\n\n<li>Birthday reward (bonus points or a discount)<\/li>\n\n\n\n<li>Free standard shipping \/ free express shipping (top tier)<\/li>\n\n\n\n<li>Early access to new product launches or restocks<\/li>\n\n\n\n<li>Exclusive members-only sale events<\/li>\n\n\n\n<li>Limited-edition products not available publicly<\/li>\n\n\n\n<li>Priority customer support<\/li>\n\n\n\n<li>Surprise product sends or curated samples (top tier)<\/li>\n\n\n\n<li>Free returns gated behind mid\/top tier<\/li>\n\n\n\n<li>Physical congratulatory card on tier upgrade<\/li>\n\n\n\n<li>Brand event invitations (pop-ups, launches)<\/li>\n\n\n\n<li>Access to a private community (VIP newsletter, group chat)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The test for any top-tier perk: would a member mention it to a friend?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"How_many_tiers_does_your_Shopify_store_actually_need\"><\/span>How many tiers does your Shopify store actually need?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three tiers is the right starting point. One tier is flat. Two creates a binary. Three creates aspiration: an entry level most buyers can reach, a middle tier that repeat buyers will attain, and a top tier that only the most loyal 5-10% achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Top-tier members should represent roughly 5-10% of your loyalty membership. If more than 20% qualify for the highest tier, exclusivity collapses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find the natural breakpoints in repeat-buyer spend before setting thresholds. Set Tier 2 so that 30-40% of repeat purchasers qualify; set Tier 3 so that 5-10% do. For a store where most repeat buyers spend $180-$240 annually, a workable structure: Tier 1 = any member, Tier 2 = $200+, Tier 3 = $500+.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Shopify_VIP_program_examples_FlowerChimp_and_threetimes333\"><\/span>Shopify VIP program examples: FlowerChimp and threetimes333<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After analyzing thousands of Shopify loyalty programs, we&#8217;ve found that merchants often learn more from brands operating at a similar scale than from global enterprise case studies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why FlowerChimp and threetimes are worth examining. Their VIP programs illustrate how growing Shopify brands use tier progression, exclusive perks, and member recognition to encourage repeat purchases without relying on enterprise-level resources or discount-heavy strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FlowerChimp_with_Petal_Perks\"><\/span><strong>FlowerChimp with Petal Perks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"981\" height=\"567\" src=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program.webp\" alt=\"Shopify VIP loyalty program named Petal Perks membership tiers table showing Petal Plus, Petal Prime, and Petal Privilege rewards\" class=\"wp-image-24203\" srcset=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program.webp 981w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program-300x173.webp 300w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program-768x444.webp 768w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program-18x10.webp 18w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program-130x75.webp 130w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/petal-perks-vip-program-480x277.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:981px) 100vw, 981px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.flowerchimp.my\/\" target=\"_blank\" rel=\"noreferrer noopener\">FlowerChimp <\/a>is Southeast Asia&#8217;s largest online flower delivery brand on Shopify, operating across Malaysia, Singapore, the Philippines, Hong Kong, and Indonesia. Their program is called Petal Perks, a three-tier structure where customers earn Petal Points on every purchase. The gifting context makes VIP tiers especially effective: flower delivery is occasion-driven, so a customer who sends flowers to the same people every year is naturally motivated to consolidate purchases with one brand to hold tier status.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"threetimes_with_333_VILLAGE\"><\/span><strong>threetimes with 333 VILLAGE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-1024x451.webp\" alt=\"threetimes 333 Village loyalty program landing page with illustrated angel artwork and join now button\" class=\"wp-image-24202\" srcset=\"https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-1024x451.webp 1024w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-300x132.webp 300w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-768x339.webp 768w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-18x8.webp 18w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-150x66.webp 150w, https:\/\/bonloyalty.com\/wp-content\/uploads\/2026\/06\/333-village-loyalty-program-480x212.webp 480w\" sizes=\"(max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/threetimes333.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">threetimes <\/a>is a Korean women&#8217;s fashion brand on Shopify with a global customer base. Their loyalty landing page is named &#8220;333 VILLAGE,&#8221; a place you belong to, not just a points balance. For fashion brands where customers identify with the aesthetic, community naming creates retention that point multipliers cannot. A customer who sees herself as a 333 VILLAGE member has a different relationship with the brand than one who has accumulated enough points for a discount.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"How_BON_Loyalty_makes_it_easy_to_build_a_VIP_program_on_Shopify\"><\/span>How BON Loyalty makes it easy to build a VIP program on Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BON Loyalty lets Shopify merchants configure VIP tiers directly in the app, with no custom development required. You define tier thresholds (by annual spend, points, or order count), assign what each tier includes, and name the tiers to match the brand. Setup takes hours, not weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a customer crosses a tier threshold, BON automatically triggers an upgrade email. BON also surfaces tier status and points progress in the customer-facing loyalty widget and account page, so members always know how close they are to the next level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BON connects with Klaviyo so you can create tier-specific ad personalized campaigns: renewal nudges before annual re-qualification, early-access emails to top-tier members, and win-back flows for members who have not engaged in 90 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And unlike many retention initiatives, this is surprisingly easy to implement. Using BON&#8217;s out-of-the-box VIP tier features, most merchants can set up and launch a tiered program in days, or in just a few minutes if their tier structure is already defined, without any custom code.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_VIP_program_and_a_regular_reward_program\"><\/span>What is the difference between a VIP program and a regular reward program?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A regular loyalty program gives all members the same rewards regardless of spend. A VIP loyalty program adds tiers where customers who spend more earn better benefits. The functional difference is behavioral: VIP programs create incentives to increase spending, while flat programs reward existing behavior without changing it. VIP programs also create status and identity that a flat points balance cannot replicate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_set_up_VIP_tiers_on_Shopify\"><\/span>How do I set up VIP tiers on Shopify?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To set up VIP tiers on Shopify, use a loyalty app that supports tiered programs. Run RFM analysis to find natural spend breakpoints, define tier thresholds (by annual spend, total points, or order count), assign benefits per tier, name your tiers, and configure automated upgrade emails. Most Shopify loyalty apps handle this without code in a few hours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_good_threshold_for_a_VIP_tier\"><\/span>What is a good threshold for a VIP tier?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good top-tier threshold sits within reach of roughly 5-10% of your loyalty base. For most Shopify stores, that means analyzing actual spend data among repeat buyers. If your average repeat buyer spends $200 annually, a top-tier threshold of $500-$800 creates achievable aspiration. Set it too high and nobody qualifies; too low and the status signal disappears.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_VIP_programs_work_for_small_Shopify_stores\"><\/span>Do VIP programs work for small Shopify stores?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Smaller stores have a structural advantage: with fewer top-tier members, you can deliver personal perks that large brands cannot execute at scale. A handwritten thank-you, a free product sample, or early access announced via a founder email are high-impact and low-cost. The mechanics are the same regardless of store size: each tier must deliver a meaningfully different experience, and progress must be visible at every touchpoint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VIP programs work when tiers mean something. The brands with the highest retention among top-tier members are doing it with access, recognition, and experiences customers can only get by staying engaged. Start with spend data, create different experiences at each level, and give top-tier members something worth keeping.<\/p>","protected":false},"excerpt":{"rendered":"<p>A VIP loyalty program rewards your best customers with exclusive perks at each tier. See how tiers work, what benefits drive results, and real examples.<\/p>","protected":false},"author":16,"featured_media":24214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,531],"tags":[10,43,90,147,219,221],"class_list":["post-24165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-customer-stories","tag-shopify","tag-loyalty-program","tag-vip-tiers","tag-customer-retention","tag-loyalty-program-guide","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/24165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=24165"}],"version-history":[{"count":23,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/24165\/revisions"}],"predecessor-version":[{"id":24655,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/24165\/revisions\/24655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/24214"}],"wp:attachment":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=24165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=24165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=24165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}