<\/span><\/h2>\n\n\n\nThe structure is a single table: metric, target (set in September), actual, gap, and action, one row per metric above.<\/p>\n\n\n\n
“Action” is a mandatory column, not an optional one. A gap without an assigned action is a number that gets forgotten by February. Every row should end in something specific: adjust the multiplier, revisit the reward rate, escalate to the reactivation campaign.<\/p>\n\n\n\n
Keep it to one page. The reason for five metrics instead of ten is that this report should be readable in under two minutes. Complexity is what kills a repeatable January retro habit.<\/p>\n\n\n\n
The table below uses this series’ own reference figures as illustrative example values, not real results. Swap in your own September targets and actual numbers when you build yours.<\/p>\n\n\n\nMetric<\/th> Target<\/th> Actual<\/th> Gap<\/th> Action<\/th><\/tr><\/thead> Sign-up lift<\/td> 132%<\/td> 118%<\/td> -14 pts<\/td> Review BFCM sign-up placement; extend the VIP invite window into December<\/td><\/tr> Redemption rate<\/td> 30% (midpoint of 20-40%)<\/td> 24%<\/td> -6 pts<\/td> Add a reward-available reminder email before points expire<\/td><\/tr> Reward cost as % of BFCM revenue<\/td> Under 1%<\/td> 1.4%<\/td> +0.4 pts<\/td> Revisit multiplier depth ahead of next BFCM<\/td><\/tr> Cohort repeat-purchase rate (60 days)<\/td> 25%<\/td> 19%<\/td> -6 pts<\/td> Flag cohort for the deeper cohort-split analysis, redeemed, active, and dormant, coming next in this series<\/td><\/tr> VIP-tier conversion rate<\/td> 15%<\/td> 11%<\/td> -4 pts<\/td> Escalate the engaged-but-not-converted segment to that cohort split<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n[IMAGE NEEDED: infographic \u2014 flat table-style graphic on a white background, five rows each showing a metric name on the left, then four small columns labeled “Target,” “Actual,” “Gap,” and “Action,” with the gap column using a small up or down arrow icon in bright pink or lime green depending on direction. Deep purple header row. Clean, editorial, minimal, sentence-case labels, no photos. Alt: “Target-vs-actual template for a BFCM loyalty performance report, showing metric, target, actual, gap, and action columns”. Filename: how-to-measure-your-loyalty-programs-performance-template.png]<\/p>\n\n\n\n
<\/span>What this report should feed into next<\/span><\/h2>\n\n\n\nWherever the repeat-purchase or redemption numbers show a meaningful gap, that becomes the input for the cohort analysis splitting the BFCM group into redeemed, active, and dormant segments, the next post in this series.<\/p>\n\n\n\n
The dormant segment identified from that split becomes the specific audience for the reactivation push that follows it on the calendar.<\/p>\n\n\n\n
Per the calendar’s own Phase 5 to-dos, what this report finds should directly inform refreshing tiers and perks for the new year, not sit in a slide deck nobody revisits.<\/p>\n\n\n\n
<\/span>FAQ<\/span><\/h2>\n\n\n\n<\/span>How many metrics should a BFCM loyalty report actually include?<\/span><\/h3>\n\n\n\nFive is usually enough: sign-up lift, redemption rate, reward cost as a share of revenue, cohort repeat-purchase rate over 30\/60\/90 days, and VIP-tier conversion rate. More than that tends to bury the decision-relevant numbers in noise. The goal of a January retro is a report someone actually reads in under two minutes, not a dashboard export, so five numbers with an assigned action each beats ten numbers with none.<\/p>\n\n\n\n
<\/span>Should I compare this year’s BFCM to last year’s, or to my September target?<\/span><\/h3>\n\n\n\nBoth are useful, but the target comparison matters more for decisions. It tells you whether your specific plan worked, while a year-over-year comparison mixes in factors like traffic and market conditions that you didn’t control. Keep both numbers in the report if you track them, but let the gap against your own September target drive the action column, not the year-over-year swing.<\/p>\n\n\n\n
<\/span>When should I pull the repeat-purchase numbers?<\/span><\/h3>\n\n\n\nAt minimum 30, 60, and 90 days after BFCM, not just once in the first week of January. The number that matters most, whether the cohort actually came back, isn’t visible yet in early January. Treat the first-week report as a checkpoint on sign-ups and redemption, then rerun the repeat-purchase and redemption numbers at each later interval before calling the retro finished.<\/p>\n\n\n\n
<\/span>What if a metric came in below target?<\/span><\/h3>\n\n\n\nTreat it as useful information, not something to hide. Assign it a specific action in the report’s action column rather than noting the miss and moving on. A gap with no follow-up doesn’t improve next year’s plan. Common actions include revisiting reward depth, extending an invite window, or escalating a cohort to the next analysis in this series, whatever the specific gap points to.<\/p>\n\n\n\n
<\/span>Does this replace the KPI benchmarks set before BFCM?<\/span><\/h3>\n\n\n\nNo. It’s the other half of that post. The September post set targets from outside benchmarks; this one measures what actually happened against them. Run the September benchmarking post first to set your targets, then come back to this template once BFCM is over to score yourself against what you set.<\/p>\n\n\n\n
<\/span>Build the report so it gets read<\/span><\/h2>\n\n\n\nA BFCM loyalty report earns its place by being small enough to actually get read and specific enough to end in a decision. Five numbers, compared to what you expected, tracked past BFCM week itself, with an action assigned to every gap. That’s a report someone will actually use in January, not file away.<\/p>\n\n\n\n
P.S. All five of these numbers are visible in BON’s dashboard without extra setup, so most of the work here is structuring the report, not hunting for the data.<\/p>\n","protected":false},"excerpt":{"rendered":"
How to measure your loyalty program’s BFCM performance: five numbers to report, a target-vs-actual template, and what the findings should feed into next.<\/p>","protected":false},"author":26,"featured_media":25339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[528],"tags":[221],"class_list":["post-25317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loyalty-strategy","tag-loyalty-marketing-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/25317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/comments?post=25317"}],"version-history":[{"count":3,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/25317\/revisions"}],"predecessor-version":[{"id":25343,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/posts\/25317\/revisions\/25343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/media\/25339"}],"wp:attachment":[{"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/media?parent=25317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/categories?post=25317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonloyalty.com\/ja\/wp-json\/wp\/v2\/tags?post=25317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}