The right loyalty program software for small business will keep customers coming back. But where to begin with so many loyalty program apps is a challenge.
Don’t worry; this article explores 10 customer loyalty tools for small businesses in 2024.
Long-term success depends on returning customers to the highly competitive business environment. Loyalty program software helps small businesses build consumer loyalty. How it helps:
Nielsen Survey shows that 84% of customers with access to a loyalty program are likelier to stick with a brand. They may get points, discounts, or exclusive deals, making them feel appreciated.
Loyalty programs go beyond transactions. They create a feeling of community between your brand and its consumers. Offers for special birthdays, early access to new items, or suggestions based on previous purchases.
This makes your business a more enjoyable experience, making customers more loyal to your brand than your competitors.
Loyalty programs encourage deeper consumer involvement and reward repeat purchases, which naturally result in more revenue and sales. Feeling valued encourages customers to spend more and come back more often.
Learn about past purchases, preferences, and degrees of involvement with small business loyalty solutions. This informational gold mine may help you personalize marketing strategies.
Read more: Why small businesses should create Customer Loyalty Programs?
The next section will detail the real story of a small business that succeeded after using loyalty program software.
This part will show you four critical factors in choosing the right loyalty program software for small business:
Ideally, the small business loyalty solutions software should be user-friendly for you and your team. Find customer loyalty tools that make enrolling new customers, managing points or rewards, and troubleshooting easier.
Resources are also important; if your team doesn’t have to learn new technologies, they can concentrate on customer service 24/7.
Here are some following customizable capabilities you can seek:
Choosing the right loyalty program software for small business with customizable features will help you build your brand, interact with your consumers, and generate more sales and repeat customers.
Integration capabilities inform you how well a reward program software can connect to other platforms you use.
Optimizing your online integration capabilities:
Integration with POS systems:
For companies with a physical presence, a perfect omnichannel experience depends on closely coordinating your loyalty program with your POS system. This connection is required for real-time point tracking at checkout.
For example, customers can earn and spend points immediately at checkout, so they don’t have to wait or keep track of them themselves.
McKinsey research reports that companies that use consumer behavior data beat rivals by 85% in sales growth and 25% in gross profit.
Strong analytics allow loyalty program software to measure:
Through excellent basic analytics and reporting, you can turn your loyalty program into a data-driven strategic tool. This lets you assess progress develop, and optimize your program to increase customer retention and revenue.
Some software offers a free plan with only the most basic features. This lets small companies try a loyalty program before investing.
Here are some other considerations for pricing:
If you know about the different price models and consider your individual needs, you can choose a budget-friendly reward program app that will help your business grow.
Here, we show the best 10 software choices for loyalty programs made especially for small businesses in 2024. With its advantages and capabilities, every platform allows you to choose the ideal match to improve your customer loyalty programs.
Rating in 2024: 4.9/5.0 ⭐ (1,494+).
Key Features:
Customization Options:
Customer 24/7 Support: Yes.
Integration Capabilities:
Free trial: Install for free with a 250-order limit
Pricing: Start with the basic plan for $25/month. BON Loyalty is the ideal loyalty program software for small Shopify shops.
Rating in 2024: 4.8/5.0 ⭐ (452+) on getapp.com.
Key Features:
Personalized Rewards (Customizable):
Customer 24/7 Support: Yes.
Integration Capabilities with eCommerce:
Free Trial: Yes.
Pricing: Upgrade analytics features from $5/month to $50/year.
Rating in 2024: 4.9/5.0 ⭐ (6,069+).
Key Features:
Customization Options:
Customer Support 24/7 (responsive): No.
Integration Capabilities:
Free trial: Yes, limited to 200 monthly orders
Pricing: Basic package upgrades from $49/month, advanced package up to $999/month
Rating in 2024: 4.7/5.0 ⭐ (2,507+).
Yotpo is a one-stop shop that establishes a robust, customizable loyalty program that retains customers and generates profits.
Key Features:
Customization Options:
Customer 24/7 Support: No.
Integration Capabilities:
Free trial: Free to install but fewer than 100 monthly orders.
Pricing: Start with $79/month and customize pricing according to your business size and requirements.
Rating in 2024: 4.8/5.0 ⭐ (49+) on getapp.com
Zinrelo offers a multifaceted reward platform that goes beyond standard loyalty programs.
Key Features:
Customization Options: Customize dashboards, colors, fonts, and multi-language capabilities to fit your brand.
Customer 24/7 Support: No.
Integration Capabilities: Zinrelo supports Shopify Flow and POS, as detailed below.
Free trial: Free up to 500 loyal members. More charges may apply beyond that.
Pricing: You will need to contact Zinrelo for the right pricing for your business needs
Rating in 2024: 4.8/5.0 ⭐ (583+).
LoyaltyLion lets small businesses design compelling loyalty programs that encourage repeat purchases, minimize churn, and get consumer insights.
Key Features:
Customization Options:
Customer 24/7 Support: No.
Integration Capabilities:
Free trial: Installs for free limited 400 orders.
Pricing: Starting from $199/month.
Rating in 2024: 4.8/5.0 ⭐ (163+) on getapp.com
TapMango enables companies to develop compelling loyalty programs that encourage return visits, increase sales, and strengthen customer connections.
Key Features:
Customization Options:
Customer 24/7 Support: No.
Integration Capabilities: Link with Shopify POS and available POS systems detailed in the image below:
Free trial: No.
Pricing: You need to contact TapMango’s sales team for detailed prices.
Fivestars Loyalty’s homepage.
Rating in 2024: 4.6/5.0 ⭐ (1,284+) on getapp.com
Fivestars has an easy-to-use tool that can help businesses keep customers returning and make them loyal.
Key Features:
Customization Options:
Customer 24/7 Support: No.
Integration Capabilities:
Free trial: No.
Pricing: For exact prices, you need to contact Fivestars’ sales team.
Rating in 2024: 4.7/5.0 ⭐ (112+) on capterra.com
Kangaroo Rewards is a complete loyalty program solution that may help companies of all sizes improve revenue, grow consumer traffic, and develop long-term client loyalty.
Key Features:
Customization Options:
Customer 24/7 Support: No.
Integration Capabilities:
Software demos (free trials): No.
Pricing: Basic package pricing starts at $59 / month.
Rating in 2024: 4.2/5.0 ⭐ (79+) on capterra.com
Annex Cloud Rewards is a reward program built to work perfectly with your Shopify platform.
Key Features:
Customization Options:
Customer 24/7 Support: No.
Integration Capabilities with eCommerce:
Free trial: No.
Pricing: Starting from $15,000/year.
Before installing the BON Loyalty app – Recommend loyalty program software for small business:
Online Turkish health food Özel Beslenme was founded by İsmail Cem Erzincanlı. They had retention of customers issues despite its broad product offers and expert production. Problems included not knowing enough about the reward program and selling fragile goods.
After installing the BON Loyalty app:
After looking at several choices, İsmail chose BON Loyalty’s app. The software’s pricing comparison (affordable options) and capability met Özel Beslenme’s needs.
The reward function in BON Loyalty worked especially well because it was easy to use. Making it easy for customers to get and use rewards increased their involvement and urged them to buy again.
Impressive results:
Özel Beslenme’s experience highlights the effectiveness of well-designed loyalty programs. By leveraging BON Loyalty, they’ve overcome challenges.
Their example shows how creative digital solutions can revolutionize business in competitive contexts.
You can read here: Case study: How a health products retailer uses BON Loyalty to drive sales.
Rachael Powell, Chief Customer Officer, Xero, said:
“Our research suggests that for small businesses, the greatest hurdles to harnessing technology’s benefits aren’t a lack of information or choice but deeper anxiety and concern about how complex and costly the change process might be.
Customer loyalty programs change continuously. Traditional points-based systems are still useful, but businesses are seeking new methods to engage consumers and establish connections.
We explore the exciting future of loyalty program software, researching trends that will change consumer interaction and provide new corporate development opportunities.
“Next in Personalization 2021” report shows that 71% of consumers crave personalization, and now AI delivers it.
Put away point counters and choose a loyalty program software for small business that serves as your shopper. Artificial intelligence (AI) powers this future and presents small enterprises with a game-changer:
Take The North Face’s XPLR Pass loyalty program as an example. It uses AI to provide customers with individualized product suggestions. Customer loyalty initiatives have advanced with this dual-technology strategy.
Building omnichannel marketing now requires social media and mobile applications. Through interesting marketing connected to their loyalty programs, businesses may use these channels to attract a wider audience.
That means you should look for loyalty programs that offer social media-enabled referral systems that let users invite friends and family.
As laws like General Data Protection Regulation (GDPR) about data privacy become more common, AI-powered reward programs put data security first. Compliance is ensured by safe keeping, user permission, and clear information about how data is used. This also builds trust with customers.
You can make your loyalty program more than just a points system if you know what the next big thing in loyalty program software will be.
You can strengthen consumer relationships and increase revenue with the right loyalty program software. If you own a Shopify shop and are looking for a feature-rich, easy-to-use loyalty program, your search ends with BON Loyalty.
For more ideas about loyalty program software for small business, visit our blog.
Read more: 5 Affordable Loyalty Program Tools For Small Businesses.
There’s no single “best” loyalty program software for all small businesses. The best choice for you will rely on your financial situation and goals.
For Shopify shop owners, the best choices are BON Loyalty, Smile.io Loyalty, and Yotpo Loyalty & Referrals. These apps provide free trials and demos for loyalty program software (small businesses).
The cost of loyalty program software for small business varies based on the features required, the number of consumers, and the vendor you choose. However, the starting price is likely to be approximately $25 per month.
Absolutely! Startups may find great success with loyalty programs in boosting customer retention. A well-designed loyalty program can help you encourage repeat business and get insightful information that will propel your small company forward.
Lindsey Nguyen is a Content Marketing Specialist at BON Loyalty, specializing in digital marketing and eCommerce. At BON Loyalty, she crafts content that empowers Shopify store owners to build and sustain thriving customer relationships through innovative loyalty programs. Her articles, often featured on the BON Loyalty blog, provide valuable strategies and insights that help businesses enhance customer loyalty and increase customer lifetime value.
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