11 September, 2026
How to measure your loyalty program's BFCM performance: five numbers to report, a target-vs-actual template, and what the findings should feed into next.
9 September, 2026
Run a three-bucket BFCM cohort analysis in January: split Redeemed, Active, and Dormant customers, and see the one decision each bucket should drive next.
3 September, 2026
Where to actually ask BFCM buyers to join your loyalty program without adding checkout friction, and why auto-enroll beats a checkbox this BFCM season.
3 September, 2026
See the loyalty campaign calendar that turns holiday shoppers into repeat customers: a streak reward, tone shift, points-expiry nudge, and a Boxing Day push.
2 September, 2026
The tech and ops checks to run before BFCM traffic hits, plus what to monitor daily during BFCM week itself, from BON's own setup checklist.
2 September, 2026
The January campaign for BFCM buyers who went quiet: lead with the points they already have, size the ask right, and know exactly when to let them go.
1 September, 2026
A BFCM playbook for promoting your loyalty program: stage the sign-up incentive, the members-only preview, one flash bonus day, and tiered early access building to the finale.
1 September, 2026
Why converting one-time BFCM buyers is worth it, how to tell a convertible customer from a pure deal hunter, and the VIP-tier mechanic that does the converting.
31 August, 2026
The 5-part checklist for getting your loyalty program BFCM-ready, foundation, retention mechanics, VIP tiers, visibility, and comms, plus the full PDF.
