Özel Beslenme is a Turkish online health and nutrition retailer offering more than 2,000 products, including vitamins, supplements, healthy foods, and specialist nutrition products.

The business is led by entrepreneur İsmail Cem Erzincanlı and supported by the manufacturing experience of his father’s company. With an extensive product range and an established operational foundation, Özel Beslenme had the ingredients to serve a broad customer base.

The next challenge was giving those customers a reason to return.

With BON Loyalty, Özel Beslenme achieved:

• More than 500 reward redemptions during Q4 2023
• Approximately $13,000 in revenue generated through redeemed rewards
• A loyalty revenue ratio of around 6%

The challenge: Turning a large product catalog into lasting customer relationships

Özel Beslenme operates in a highly competitive market where customers can choose from thousands of health, wellness, and nutrition products across multiple retailers.

Although the business carried more than 2,000 products, a broad catalog alone was not enough to create repeat purchasing. Customers needed a clear reason to return to the store rather than comparing prices and purchasing elsewhere.

The nature of the catalog also created operational considerations. Many products required careful handling, and some were fragile or vulnerable to damage during fulfillment. Maintaining customer satisfaction therefore depended not only on attracting orders but also on consistently delivering a reliable experience.

Özel Beslenme had introduced a loyalty program, but awareness and participation were initially limited. The program was known mainly by employees and a small group of early customers, rather than being an established part of the wider customer journey.

For İsmail, the opportunity was not simply to promote another discount. It was to build a system that rewarded existing customers, encouraged repeat purchases, and remained manageable for the team.

The solution: Make rewards easy to earn and straightforward to use

After evaluating several loyalty platforms, İsmail selected BON Loyalty because its available features matched Özel Beslenme’s requirements without requiring the business to invest in unnecessary complexity.

Affordability was an important consideration, but so was usability. The team needed a platform they could configure and manage without creating additional operational pressure.

One of the most useful elements for Özel Beslenme was the ability to offer rewards through coupons.

Customers could convert their earned points into coupons and apply them to future purchases. This created a clear connection between shopping with Özel Beslenme and receiving value on the next order.

Rather than introducing complicated reward journeys or numerous promotional campaigns, Özel Beslenme focused on making the basic experience easy to understand.

Customers could see the program through the BON Loyalty widget on the store, check their available rewards, and redeem them without needing assistance from the team.

This simplicity helped the loyalty program become part of the shopping experience rather than a separate campaign customers had to learn how to use.

The result: More than 500 rewards redeemed in one quarter

By combining Shopify with BON Loyalty and other apps across search, inventory management, email marketing, mobile, and marketplace operations, Özel Beslenme built a more connected ecommerce experience.

According to İsmail, the business grew from approximately 10–20 orders per day in 2021 to around 120 daily orders.

During Q4 2023, its loyalty program also delivered measurable results:

• • More than 500 loyalty rewards were redeemed within the quarter.
• • Reward redemptions generated approximately $13,000 in revenue.
• • Loyalty-influenced revenue represented around 6% of total sales during the measured period.

The result is particularly notable because it was not driven by constant promotion or a complicated campaign calendar.

Instead, Özel Beslenme created a straightforward exchange of value: customers purchased products they already needed, earned points from those purchases, and received a practical reason to return.

That made loyalty an active contributor to repeat-purchase revenue rather than a passive feature on the website. 

The experience: Simple enough for the team to manage

A loyalty program can generate additional engagement, but it can also create more work if the platform is difficult to configure or customers frequently need help using it. For İsmail and his team, ease of management was therefore an important part of the result.

BON Loyalty’s interface allowed the team to update the program’s text, appearance, and reward settings without requiring technical development. The preview functionality was especially useful. Before publishing a change, the team could see how updated wording and styling would appear to customers. This allowed Özel Beslenme to refine the loyalty experience gradually and keep it aligned with the rest of the storefront.

Customer support also played a role. The team could access assistance when questions arose, including while using the free version of the platform. This helped them resolve issues without interrupting the customer experience or spending unnecessary time troubleshooting independently.

The value of the platform was therefore not limited to the rewards customers received. It also came from giving the Shopify brand a program that could be operated and adjusted without adding significant complexity.

The advice: Match loyalty growth with operational capacity

Özel Beslenme’s experience shows that a loyalty program does not always need to be promoted as heavily as possible. For some businesses, gradual adoption may be the more sustainable strategy.

By keeping promotion understated, İsmail was able to observe how customers used the program, manage redemption demand, and protect the perceived value of the rewards. This approach allowed loyalty participation to grow alongside the business’s ability to support it.

Özel Beslenme’s results demonstrate that effective loyalty does not have to begin with maximum exposure or a highly sophisticated strategy. A straightforward program, introduced at the right pace and supported by rewards customers can actually use, can become a meaningful source of repeat revenue over time.