Merchants can now select specific timezones (UTC) when setting up Limited-Time Offer (LTO) campaigns to ensure accurate campaign timing across global customer regions.

What’s changing

• UTC Timezone Selection: Merchants can select the target UTC timezone directly within the in-app campaign setup.
• Automatic Customer Conversion: The start time configured by the merchant is automatically converted to match each customer’s local timezone based on their region.

Why this matters

This update prevents scheduling mismatches for store owners running international promotions, ensuring that flash sales and point boosts launch at the intended local times for customers worldwide.