34% of buyers said that the most popular venues to purchase Mother’s Day gifts were online. But there is a lot of competition; are you wondering how to retain customers on Mother’s Day? 

Don’t worry; this guide provides Mother’s Day customer retention strategies for you. We provide 8+ effective Mother’s Day marketing strategies to increase sales and attract new consumers. We’ll cover everything you need to design a Mother’s Day marketing strategy that boosts sales and brand loyalty, from targeted campaigns to emotional connections.

Use Targeted Email Marketing To Engage Consumers Before Mother’s Day

Getting in touch with customers through email is great for your business because 60% of customers like it. That’s why targeted email marketing is great for Mother’s Day marketing strategy. As Lindsey Winsemius, Vice President of digital marketing tech firm ApogeeINVENT, says:

“Taking advantage of email marketing keeps your brand at the top of your customers’ minds.”

Basically, you may send targeted emails for Mother’s Day without discounts. Create an email using Mother’s Day as the topic. This may suggest curated gifts, including your best sellers. Displaying these items encourages buyers to check your brand before purchasing.

Look no further than Jack Spade for inspiration. Their personalized marketing for Mother’s Day retention shows how to keep your audience interested with humor and brand consistency.

To help people remember Jack Spade, the company designs its email logo to look like the style of its website. This regularity helps people remember the company and makes using email or the Internet easier.

Also, you can send focused emails with special offers and discounts. We’ll discuss this further in this blog; keep reading.

Optimization Of Customer Experience

As said, tailored Mother’s Day marketing strategies may be effective. However, it’s vital to note that not everyone celebrates this holiday similarly. Here’s where providing an opt-out option for Mother’s Day content comes in. 

Some customers may have difficult connections with their moms or are not happy with Mother’s Day. That’s why you should give people a way to opt-out. This lets you respect their sentiments while celebrating with others.

If you want to see another example of this kind of marketing, this one from Kitsch explains why Mother’s Day reminders could hurt certain people more.

However, choosing out does not have to mean completely losing out. You may provide a tailored buying experience to those who choose to remain involved. This customer experience strategies for mother’s day retention include showing gift ideas, specials, or personalized suggestions based on prior purchases. 

Promotion Of Special Offers And Discounts

In 2023, American spending on Mother’s Day increased for the sixth year running, reaching $35.7 billion. What better time to offer presents than Mother’s Day, so why not utilize promotions to boost sales? To get the most of your Mother’s Day advertising campaign, consider the following: 

• Highlight special offers across channels.
• Offer buy one get one (BOGO) deals.
• Get creative with discounts.

Consider Angara; they specialize in crafting one-of-a-kind jewels and gemstones, as well as colored gemstones, especially to customer specifications. For Mother’s Day 2024, they are offering a free gift with sales above $500 and a discount of 14% off on their homepage. 

Utilization Of Loyalty Programs: Targeted Promotions & Rewards For Mother’s Day

Mother’s Day is a time to celebrate and show respect, and your customers will need to buy more things. This increase in action is a great chance to make sales and improve customer loyalty on Mother’s Day.

• Double or bonus points.
• Personalized product recommendations: For example, promote spa products to snackers and self-care customers. Personalized products assist customers in selecting the best Mother’s Day gift in your store.
• Rewards are structured in tiers.
• Early access privileges.

Pro tips: Want to turn Mother’s Day shoppers into repeat customers? Try BON Loyalty, a top-recommended Shopify loyalty app.

With the BON app, you can easily offer online and in-store shopper points for Mother’s Day purchases and customize Mother’s Day rewards and promos. 

Ready to up your Mother’s Day marketing? Find out how this top-recommended Shopify Loyalty app can turn one-time buyers into brand advocates.

Interactive And Engaging Content 

Static gift suggestions are helpful, but they don’t have the personal touch that makes buyers feel connected. That’s why interactive content gets 52.6% greater engagement than static content. Using quizzes, gift finders, and user-generated content (UGC) projects. You can make your Mother’s Day marketing a two-way conversation.

These are only a few examples; the possibilities for interactive material are limitless. For Mother’s Day, you may try making:

• The “What Does Mom Really Want?” quiz proposes personality-based gifts.
• A hashtagged campaign for mother photos and stories.
• The interactive gift finder helps consumers pick by budget, interests, and personality.

Next, we’ll show you some real-world uses for interactive content.

Community And Emotional Connection 

Statistics show that brand-emotional clients have a 306% higher lifetime value. You may connect with consumers better by reflecting on their sentiments. On Mother’s Day, people show love, respect, and thanks. When you’re selling your work, these ideas should stand out.

Also, using social media marketing for Mother’s Day retention for community creation. Tell emotive stories to your audience here, and you can mix them with the interactive material we mentioned earlier.

An example is Plum’s #LikeaMother contest social media (Facebook and Instagram) movement, in which Plum started to honor moms for everything they do.

This campaign is funny because it shows what makes the women in our lives appear ‘motherly.’ It also encourages Plum customers to share experiences and typical ‘mom-like’ things they would do or say by using the hashtag #LikeaMother.

Post-Purchase Follow-Up 

After giving your customers a great holiday experience, remember to post-purchase follow-up for Mother’s Day retention because 65% of a business’s income comes from people who buy from them again. This is a long-term marketing strategy for Mother’s Day to thank them for their business and keep your brand new first in their thoughts.

Here are some tips to make your post-purchase follow-up emails more effective:

• Personalize your email messaging: A simple “thank you” may go a long way. So, send personalized emails thanking them for their purchases and celebrating the spirit of Mother’s Day.
• Gather Feedback: Improving customer experience requires understanding. Send a quick survey or ask about their buy. This vital information may enhance Christmas marketing.
• Post-Holiday Offers: Keep offering special deals or discounts related to what the receiver has bought before. This will make them want to come back and buy more and show that you care about your customers.

If you follow these steps after a sale, you can able to keep in touch with your customers for a long time. You’ll show that you value their business beyond the deal, which will encourage them to come back and build brand trust over time.

Inclusivity In Campaigns 

Before Easter and New Year’s Eve, Mother’s Day is the UK’s fourth most popular event. On Mother’s Day, we honor women and families of all shapes and sizes. 

So, use pictures and stories that show different kinds of families, like single moms, same-sex couples, stepmothers, aunts, and other motherly figures.

Also, before you talk about parents, you can consider using gender-neutral words. Instead of “gift ideas for Mom,” you could say “gift ideas for a special caregiver.”

Take a look at Prose’s Mother’s Day marketing strategy for reference. This haircare brand’s email marketers know how to sell it, beginning with the subject line.

In their email, Prose fulfills the subject line’s promise by showing how distinctive every mother is with an animated gift that recognizes all her jobs (including hair stylists).

Now, let’s move on to the last part, where we’ll summarise the most important points from our thorough Mother’s Day marketing advice.

Conclusion

Mother’s Day is a great time to build lasting relationships with customers. With a Mother’s Day marketing strategy, you can keep your target audience interested with focused email marketing, tempting deals, and material that they can interact with.

However, remember that it’s important to build a feeling of community. After a sale, thank your customers, get their comments, and run ads celebrating families to increase customer lifetime value on Mother’s Day.

For Shopify stores, transform one-time Mother’s Day consumers into loyal followers. Try BON Loyalty, a top loyalty rewards and referral program for post-Mother’s Day customer retention.

Continue reading our blog to discover more about Mother’s Day marketing strategy.