We made a list of the 10 best customer loyalty apps for 2024 based on their features, reviews from other users, and how well they work overall. As we go through each app, we’ll look at its most important features, what makes it special, and how it can help businesses and their users.

If you own a Shopify shop, restaurant, travel agency, or service provider, you may find advice on choosing a loyalty app. This can help you improve client satisfaction and leverage loyalty in this easy-to-use age. 

Top 10 Best Customer Loyalty Apps In 2024

We’ve selected 2024’s top 10 best rewards loyalty apps based on their amazing features, user experience, and customer engagement.

This detailed part will examine each app’s unique features, exciting advantages for companies and consumers, and how it may help you stand out:

#1 Starbucks App – The Coffee Giant’s Mobile Success

The Starbucks app is the top 1 best customer loyalty app and was the second most popular mobile payment app until ApplePay. Over 30 million individuals ordered Starbucks coffee using the app, which is growing.

Mobile consumers are 5 times more likely to quit a non-mobile-optimized site. And Starbucks knows it. Their app’s success depends on how easy it is to find your way around. Like an “open floor plan” in real life, this design theory puts openness and ease of entry first. “Open floor plan” features easy order initiation, loyalty point checks, and mobile payment options. Making these functions simple to discover saves time browsing menus and submenus.

Also, the Starbucks app has a great alternative: a clear and satisfying rewards program that helps customers.

Finally, the app shows you everything and gives you a complete list of all the add-ins you can think of. You can make your perfect cup with syrups, creamers, and other unusual ingredients.

#2 Sephora Beauty Insider App – Beauty At Your Fingertips

Sephora has been at the forefront of the beauty industry’s technological shift with the best customer loyalty apps. As social media and the desire for more personalized experiences grow, Sephora uses cutting-edge technology to improve customer journey and create new beauty solutions. Customers can use Beauty Insider Cash, see how many points they have, and log all within the app, so they don’t have to switch between platforms. This “one-stop-shop” method makes things easier and pushes people to use the reward program.

With the help of augmented reality (AR), this cool gadget does makeup in real-time. Move the camera on your phone over your face to see strong lipstick or light makeup. Try on a few different colors and styles to see what you like best before you buy.

Lastly, Sephora does more than sell makeup. They give a personalized beauty trip powered by technology and custom suggestions.

#3 Amazon Prime App – Seamless Shopping and Rewards

You can get the Amazon Prime app for free on your phone. It is the best customer loyalty app because it shopping online easier by mixing the Amazon points program with your shopping. This way of doing things makes shopping easier and encourages people to use the program’s perks.

Here’s how the app integrates Prime features:

The first thing is that Prime members can order with one click, which speeds up the buying process and lets them buy things faster.

This app shows deals and sales that are only available to Prime users. This encourages members to use their membership and find new goods at lower prices.

Also, Prime members often get early access to Lightning Deals and other limited-time deals. This gives them an advantage over other members and makes the membership more valuable.

Additionally, this app combines access to Prime Video and Prime Music, letting users enjoy their preferred entertainment options inside the shopping app.

#4 Delta SkyMiles – Making Travel More Rewarding

By making plane travel easier and more beneficial for regular users, the Delta SkyMiles app takes the worry out of it. Here’s how the app helps you get the most out of your trip:

You can keep track of your SkyMiles balance, recent activity, and qualification progress towards elite tiers all in one place. 
The best thing is to search, book, and manage your Delta flights directly within the app. Easily modify existing reservations, check in for flights, and access your mobile boarding pass – all without the need to visit a website or stand in line.

As you climb the SkyMiles ladder, the app unlocks exclusive benefits based on your tier status. These may include:

• Priority boarding.
• Free checked bags.
• Seat upgrades.
• Dedicated customer support

The Delta SkyMiles app goes beyond just booking flights. It provides a comprehensive travel companion that simplifies your travel journey and rewards you for choosing Delta. From convenient features to exclusive benefits, the app makes every travel experience with Delta more streamlined and rewarding.

#5 Nike Membership App – Personalized Athletic Engagement

The Nike Membership App elevates your workouts. This app goes beyond shopping shoes (though they have a nice variety). Your customized Nike hub helps you reach your fitness goals and connect with the Nike community.

Make your Nike experience more personal by making a profile that shows off your unique style and hobbies. The app makes suggestions and ideas for you, whether you’re a serious runner, a weekend gym-goer, or someone who likes sneakers for fun.

Also, there are some good things about being a Nike fan! You’ll be the first to know about new products, get special deals, and even have the chance to get limited-edition items before they even hit stores. It’s like getting early access to the newest Nike gear.

Finally, you can get workouts and training guides led by experts that are made to fit your fitness level and goals. The app even lets you keep track of your progress and enjoy your wins.

#6 MyWalgreens – Health and Wellness Rewards

Top customer loyalty applications include MyWalgreens App Rewards (6th). This app is your own health and wellness center, with rewarding features and simple tools to keep you feeling your best. 

The app keeps you motivated with a rewarding points system. Simply by shopping for everyday essentials like groceries, beauty products, and over-the-counter medications, you’ll earn points redeemable for discounts on future purchases.

Also, manage your prescriptions with ease. The app allows you to refill prescriptions, track upcoming refills, and even transfer prescriptions from other pharmacies, all from the comfort of your couch.
Finally, save time and money with the app’s convenient shopping features. Browse weekly ads, clip digital coupons, and create shopping lists to streamline your next visit to Walgreens. You can even schedule pickup times for your orders, making the process a breeze.

#7 DSW VIP – Shoe Lovers’ Reward Haven

 The DSW VIP app is the one-stop shop for everything, shoes and rewards. 
Keep track of your DSW VIP rewards with ease. The app conveniently displays your points balance and lets you see how close you are to your next reward. Every purchase earns member points, which translates into amazing savings on future footwear finds.

The app unlocks exclusive deals and promotions for members, giving you access to early sales, special discounts, and even birthday surprises. It’s like having a secret shoe-shopping club with amazing benefits.

Finally, DSW’s virtual try-on feature has innovative technology that allows the member to virtually “try on” shoes using their phone’s camera, giving them a realistic idea of how they’ll look on their feet before they buy.

#8: Target Circle – Retail Rewards and Savings

Target touted Circle members’ savings and promotions. After getting to 80 million users, Target wants to add more features to Circle Rewards now that it has over 100 million users. This free app transforms the everyday shopping experience by offering a range of savings features, personalized deals, and conveniences that make shopping at Target even more enjoyable.

This app puts discounts and special offers right at your fingertips. Browse weekly ads, clip digital coupons, and discover personalized deals based on your shopping preferences. It’s like having a dedicated savings assistant guiding you through the aisles.

Also, every purchase you make at Target, online or in-store, earns you Target Circle points. These points automatically accumulate in your app, and you can easily redeem them for discounts on future purchases. It’s a simple way to be rewarded for your everyday shopping needs.

Finally, the app lets members create shopping lists, check product ratings, and use the store map to find things in their local store. This makes shopping easy and fun by eliminating paper lists and guesswork.

#9 Marriott Bonvoy – Hospitality Rewards at Your Fingertips

Traveling can be exciting, but planning and booking can sometimes feel like a chore. That’s where the Marriott Bonvoy app comes in.

The Marriott Bonvoy app lets you find the perfect Marriott hotel wherever your wanderlust takes you, whether it’s a beach getaway or a city adventure. Pick your dates and desired location; the app will show you hotels that fit your budget and style. 

Ever wonder how many “sleep points” you’ve earned? The app shows you your Marriott Bonvoy points balance clearly and straightforwardly. You can redeem those points for exciting rewards, like free nights at unique hotels or fun experiences you’ll never forget.

Finally, being a Marriott Bonvoy member has its perks. The app gives you exclusive discounts on hotel stays so you can stretch your travel budget further and explore more destinations. It’s like having a secret code that unlocks special deals.

#10 McDonald’s App – Fast Food, Faster Rewards

The McDonald’s App is at the bottom of the list of the best customer loyalty apps. Skip the drive-thru line and level up McDonald’s experience with their official app. It’s like having a golden ticket to faster food, exclusive deals, and delicious rewards.

Craving a Big Mac or a refreshing McFlurry? No need to wait in line. The app lets you place your order directly from your phone, customizing it how you like it. Whether relaxing at home or on your lunch break, you can skip the wait and have your food hot and ready when you arrive.

You can get deals and offers you can’t get anywhere else through the app. It’s like having a menu of saves hidden away, just waiting to be found. Get special deals on your favorite menu items or a chance to try something new for less money.

5 Key Features Of Successful Loyalty Apps

Loyalty apps can be your secret weapon for building a community of happy, repeat customers. But what separates the “meh” apps from the ones that have users raving? 

Here are 5 key features that make loyalty apps truly stand out:

Easy Does It: User-Friendly Interface

Imagine trying to navigate a maze blindfolded – that’s how a confusing app can feel. That why is bad mobile brand experiences make customers 62% less inclined to buy from this brand.

Successful loyalty apps are intuitive and easy to use, with a clean design and clear navigation. Think of it like a well-organized store layout – everything is easy to find, and nothing feels hidden away. 

Plus, fast loading times and smooth functionality keep things frustration-free.

Personalize Your Reward Program

The best apps don’t just treat everyone the same. They use your purchase history and preferences to recommend products you’ll actually love and offer personalized deals that are relevant to you. 

Imagine getting a notification for your favorite coffee’s happy hour instead of a discount on something you’d never buy. Additionally, features like allowing users to set preferences and customize their app experience make them feel valued and in control.

Seamless Spending Makes Happy Customers

Successful apps make it easy to link your loyalty program with your purchases. 
Whether it’s scanning a QR code at checkout or using mobile payments directly within the app, the process should be smooth and convenient. Think of it like having an express lane just for app users.

Real-Time Rewards and Notifications

Successful apps offer real-time tracking of your points, rewards, and tier status, all within the app. 

Plus, push notifications keep you in the loop about reward updates, special offers, and even friendly reminders to use your points before they expire. It’s like having a personal assistant for your rewards.

Feel Like a VIP: Exclusive Offers And Early Access

Let’s face it, everyone loves feeling special. Successful apps make users feel like VIPs by offering exclusive promotions, discounts, or early access to new products that aren’t unavailable elsewhere. 

Imagine getting a discount on your favorite apparel brand or sampling the newest burger before anybody else. Limited-time offers add urgency and exclusivity, making the app more engaging. 

Insights For Businesses Considering A Loyalty App

Choosing the best customer loyalty apps holds immense potential to strengthen customer relationships and drive repeat business. But before you take the plunge, consider these key insights to ensure your app becomes a success story:

First, you should know not all customers are created equal, and understanding yours is crucial. Market research becomes your best friend here. Analyze their preferences, buying habits, and pain points. 

Besides, imagine a world where using your loyalty app feels as smooth as your favorite song. That’s the power of seamless integration.

Make sure your app integrates with POS, CRM, and Shopify (if needed). This lets you monitor and redeem points and prizes in-store, online, and on the move. 

These tips can help you create a loyalty app that keeps customers engaged and boosts commerce. Remember that a great app is about knowing your users and developing a seamless experience that adds value to their lives, not simply technology.

Leverage BON Loyalty’s Customizability And Integration

If you have a Shopify store, traditional incentive systems may not be effective for your consumers since they are too restricted in scope. That’s the BON Loyalty Program & Rewards’ specialty. Its versatility and integration with Shopify help you construct a brand- and audience-focused loyalty program. 

BON Loyalty allows you to develop a program that matches your brand identity and consumer demands. Ensure the loyalty widget, landing page, automated marketing emails, and content match your brand’s personality.

Moreover, it offers a variety of totally customized prizes to keep clients coming back. Choose from points-based systems, VIP levels, and referral incentives to incentivize certain behaviors and boost customer engagement.
Don’t settle for a generic loyalty program. Tailor one that’s uniquely yours with BON Loyalty.

Final Thoughts

There are the best customer loyalty apps for every need. The McDonald’s app makes it easy to order food on your phone and keep track of your rewards. The Target Circle and Nike Membership apps offer personalized shopping experiences and targeted deals. The Marriott Bonvoy app makes it easy to book trips and gives members special benefits.

Install BON Loyalty today and visit our blog for more rewarding customer relationships that fuel your business’s success.