Guide
BFCM 2025 Retention Playbook
Proven data-backed retention framework from top-performing brands across 9,000+ BON loyalty programs.
Get ready to win beyond BFCM
BFCM and the holiday season bring more traffic than any other time of the year.
But here’s the truth: most of those shoppers never come back. They buy once, disappear, and only resurface when the next big discount drops.
But not all brands face that fate. That’s why we studied 9,000+ Shopify stores to uncover what top-performing brands do differently. We’ve turned those insights into this playbook, for free, so you can win not just this BFCM, but every season after it.
Inside you’ll discover:
• A 3-step framework to launch a full effective loyalty program in days, not weeks
• Advanced retention tactics from top BON brands that actually move the needle
• Ready-to-use communication flows to re-engage customers post-BFCM
• Benchmarks and quick-apply formulas built for Shopify brands