The beauty industry is very competitive these days. So, how can you improve your beauty brand’s loyalty program? Let’s learn from the Lancôme’s loyalty program. We will look at the main things that make this program stand out and discover why their members love them so much.
Lancôme is a prestigious French cosmetics and perfume house with over 80 years of history. They are renowned for their luxurious skincare and makeup products.
To reward loyal customers, Lancôme offers a tiered loyalty program called My Lancôme Rewards. Members earn 10 points for every $1 spent on www.lancome-usa.com. Also, you can earn more points through various activities, including:
As shown in the picture below, this program offers three membership tiers of benefits based on accumulated points.
Members can use their points to get exclusive offers and personalized rewards that can only be found in their member account or when they check out.
Let’s look more closely at the main parts of Lancôme’s reward program:
We will analyze these features in more detail after comparing them to other beauty brands’ loyalty programs.
Let’s find out more about how Lancôme’s rewards program compares to the best beauty industry trends.
The Estée E-List is Estée Lauder’s tier-based loyalty program that gives members points, perks, and one-of-a-kind events as they move up the ranks.
While both programs reward customer loyalty, E-List goes beyond simple point accumulation and product discounts. Also, this program encourages community engagement through online forums.
Many people think that Sephora’s Beauty Insider program is one of the best beauty reward programs out there. Like My Lancôme Rewards, Sephora’s Beauty Insider program has three levels: Insider, VIB, and Rouge. Each level has more perks than the last, as shown in the image below.
We’ve broken down why the Sephora Beauty Insider Program is successful. This program works for several important reasons, but here are a few that stand out to My Lancôme Rewards:
For tiered structure:
Sephora offers a more defined tiered system (Insider, VIB, Rouge) with increasing benefits. It provides a clear path for members to progress and unlock rewards.
While Lancôme’s program also has tiers, the details and benefits may not be as explicitly outlined or as widely recognized.
Finally, in this list, Ulta’s Ultimate Rewards program is another standout loyalty program in the beauty industry. Its multi-tiered system and frequent promotions. Also, unique credit card offerings create a compelling experience for members.
This program is different from Lancôme’s program in its unique credit card offering.
Ulta program offers a co-branded credit card. It allows members to earn points on all purchases, both in-store and online. Lancôme does not offer a co-branded credit card, limiting the opportunities for members to earn points and rewards.
Get more ideas on the 5 best beauty loyalty programs and why they’re so effective.
In the previous section, we compared Lancôme’s loyalty program to that of other beauty brands. While Lancôme’s program may not be as expansive as some of its competitors, it still offers a unique luxury experience.
This program also offers a range of exciting rewards. It includes partnerships with other luxury brands, such as Gilt, DELSEY, and AccorHotels. Members can redeem their points for exclusive products, spa treatments, and even VIP experiences, such as attending New York Fashion Week.
While Lancôme’s loyalty program is similar to those of other beauty brands, its unique position as a luxury brand sets it apart. Let’s explore how Lancôme leverages its high-end image to create a compelling customer journey experience.
Epsilon’s study found that 80% of respondents said they would be more likely to do business with a company that provides personalized experiences.
Especially for highly personalized marketing like makeup and beauty,… many complimentary services online make the Lancôme reward program work well for this reason:
Virtual consultations:
Lancôme members can use the virtual makeup try-on tool to try out new shades, looks, and makeup items.
The best thing about Lancôme is that you can not only book a 1-1 meeting with a beauty expert, but you can also chat online with one right away and for free.
E-skin expert:
With just three easy steps, as shown below, the E-Skin Expert feature gives members a detailed study of their skin.
Then, a member can build out their most efficient skincare routine. They can do this by choosing which skin parameters are their priority and selecting the right skincare solutions for them.
Rewards aren’t always just early access. For example, during France’s national holiday on July 14, Lancôme and Sofitel are offering a chance to win a trip to Paris by signing up for My Lancôme Rewards.
Members can sign up to receive one entry into the drawing every day in July. They can also improve their chances by buying anything from Lancôme between July 1 and July 28, which will give them five extra entries.
According to Statista research, 70% of consumers prefer free shipping while shopping online. Lancôme loyalty program understands that, so they give free shipping rewards for each loyalty level. Specifically:
Lancôme is known for making high-end beauty products, and the reward program gives members priority access to limited-edition collections and product launches.
That means members of My Lancôme Rewards can get high-end skincare and makeup products before anyone else, which can be especially appealing to people who like luxury beauty trends.
What are the benefits of becoming a Lancôme member?
Members of My Lancôme Rewards get complimentary shipping, a birthday gift, member-only offers, exclusive access, and much more.
Can points from Lancôme’s program be combined with other offers?
Yes, Lancôme’s loyalty program points can be used with other deals and savings as long as they don’t say otherwise. But you can’t mix points and account spend amounts with cash or an account from a different user.
How does Lancôme Loyalty help acquire and retain customers?
For customer acquisition:
Customer Retention:
Lancôme loyalty program is great, but you don’t have to be a high-end brand positioning to have a good loyalty program. If you own a Shopify store, the BON Loyalty app can help you create a strong and useful reward program that is super user-friendly and effective.
Lindsey Nguyen is a Content Marketing Specialist at BON Loyalty, specializing in digital marketing and eCommerce. At BON Loyalty, she crafts content that empowers Shopify store owners to build and sustain thriving customer relationships through innovative loyalty programs. Her articles, often featured on the BON Loyalty blog, provide valuable strategies and insights that help businesses enhance customer loyalty and increase customer lifetime value.
This Data Processing Agreement ("DPA") is entered into between: 1. You (the "Merchant," "Data Controller")…
Referral program marketing is one rather successful approach for fostering client acquisition and growth. If…
Customer retention strategies are focused on retaining existing ones. Getting new customers can be expensive…
An omni-channel reward program that works well can help you build strong, long-lasting ties with…
In the busy world we live in now, buyers want a smooth experience with your…
The five steps of the loyalty customer journey are well-known to online brands: awareness, thought,…
This website uses cookies.
