Email overview

How to set up automated email for your customers

BON Loyalty enables you to effortlessly connect with your valued customers through personalized email communication.
You can effortlessly send tailored emails to our loyal customers, providing them with loyalty program offer, rewards, and updates.

How many email options are available in BON?

To find this feature in BON, go to the Branding tab > Click Customize button on Email:

There are 9 types of notification emails, and they will be sent automatically to your customers in different scenarios:

Welcome: After they’ve signed up to BON.
Earn points: After they’ve earned points in BON.
Redeem points: After they’ve redeemed points in BON.
Happy birthday: On the customer’s birthday
Referrals (for referrer): Notification for a successful referral.
Referrals (for referred friends): Notification for a successful referral.
Point expiry notice: Sent 7 days before customers’ points expire.
Point expiry reminder: Sent 1 day before customers’ points expire.
New tier unlocked: When the customer has reached a new tier (VIP Program)

Note: Four email options in bold are related to our paid features. They will be available from the Basic plan. Check out our plans here for more info.

How to personalize email in BON?

Click on each email type name to edit. You can find the 2 options: to customize the outlook, choose “Email branding”, and to customize the wording, choose “Email content”.

In “メールブランディング“, this function provides you many options to customize your automated emails:

Logo: The required image should be 60x60px and less than 50KB.
Banner image: The required image should be 350x100px and less than 500KB.
Button color: This button will redirect your customers to your store, once they click on it. Choose the color of the button to match your brand theme color.
Email content: Change the email content according to your preferences.

Remember to click Save when you are done, or you’ll lose all the progress.

In the “Email content” function, you can edit the content for each email. However, do not edit the attributes, since those will automatically update to each customer when the emails are sent.

> Click here to learn more about the attributes.