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Attribute explanation

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  • Attribute explanation
Email overview
26 4月, 2022
General Settings explained
26 4月, 2022

Attribute explanation

26 4月, 2022
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Attribute explanation – BON Loyalty
  • ロイヤルティプログラムの設定
    • 概要: クイックスタートガイド
    • BONでの複数通貨
    • 購入後のページ
    • Point recommendation strategy
    • Customer interaction with BON Loyalty
  • ダッシュボード
    • Overview: Dashboard
    • 月間注文数上限
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    • Overview: Customer data
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    • Overview: Earn points
    • アカウント作成
    • 注文完了
    • Delayed points for Completing an order
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    • Overview: Redeem points
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    • Overview: Referral program
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    • Overview: VIP Tier
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  • 期間限定ポイント
    • Overview: Limited-time points offer
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    • Overview: Order booster
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  • ブランディング設定
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    • Overview: Notification emails
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    • Overview: Settings
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Email attributes

Learn what each attribute represents and how it displays customer-specific information in your emails

はじめに

Each BON email includes key attributes that enable personalized content for every recipient. These attributes update automatically and don’t require manual editing. However, they may not function correctly if their original format or context is changed.

概要

Email types and required attributes
Attribute definitions and their corresponding values

Email types and required attributes

Each email type uses specific attributes to personalize content. Below is a list of emails and the attributes needed for each to display accurate customer information.

Email type

Main purpose

Required attributes

BON は

Sent when a customer earns points for the Create an account action after signing up

{{first_name}}
{{store_name}}
{{reward_program}}
{{point_amount}}
{{point_name}}

Earn points

Sent when points are earned from any point-earning action (excluding Happy birthday)

{{first_name}}
{{point_amount}}
{{point_name}}
{{earn_action}}

Redeem points

Sent when a customer redeems points for a reward

{{first_name}}
{{reward_name}}

For referrer

Sent when a referrer receives a reward after a successful referral

{{first_name}}
{{referred_friend_first_name}}

For referred friend

Sent when a referred friend receives their reward after signing up via a referral link

{{store_name}}
{{first_name}}
{{referrer_first_name}}
{{coupon_code}}
{{referrer_first_name}}

Point expiry notice

Sent 7 days before points are set to expire

{{point_amount}}
{{point_name}}

Point expiry reminder

Sent 1 day before points are set to expire

{{point_amount}}
{{point_name}}

New tier unlocked

Sent when a customer is upgraded to a new VIP Tier.

{{tier_name}}
{{entry_reward}}
{{custom_reward}}
{{benefit_complete_order}}

New streak unlocked

Sent when a customer completes an order streak through the Order Booster feature.

{{streak_name}}
{{first_name}}
{{point_amount}}
{{point_name}}

Attribute definitions and their corresponding values

Below is a list of email attributes and what they represent. These values are automatically replaced with the correct information for each customer when an email is sent:

  • {{point_amount}}: The number of points customers have earned or are about to expire
  • {{point_name}}: The name of your points (e.g., BON point)
  • {{store_name}}: The name of your store (e.g, Emile’s florist)
  • {{first_name}}: First name of the email recipient
  • {{reward_program}}: The name of your loyalty program
  • {{earn_action}}: The action the customers completed to earn points (e.g., Complete an order)
  • {{reward_name}}: The name of the reward the customers redeemed
  • {{referrer_first_name}}: The first name of the referrer
  • {{referred_friend_first_name}}: The first name of the referred friend
  • {{coupon_code}}: The coupon code given to the referred friend
  • {{tier_name}}: The customer’s current Tier level
  • {{entry_reward}}: The rewards granted upon entering a Tier
  • {{custom_reward}}: The name of any custom reward offered outside of BON
  • {{benefit_complete_order}}: The point multiplier applied to orders for VIP Tier customers
  • {{streak_name}}: The name of the order streak in the Order Booster feature
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BON Loyaltyは、魅力的なポイント・リワード・紹介制度を通じて、顧客エンゲージメントの向上を支援する信頼のソリューションプロバイダーです。

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