Referral programs can be an effective way to increase customer loyalty and encourage word-of-mouth marketing. Here the instruction for setting up this program in BON.
You can set up rewards for both the referrer and the referred friend. There are 2 types of referral rewards, with points or with discount code.
To set up this, go to BON > Point programs > Referral program > Click on the pen icon to edit the “Referral program settings”:
There are 2 points-rewarding types: Fixed amount of points and Increments of points.
Ex: You set up the rule that referrer can receive 10 points as a referral reward.
John has 30 points. After a successful referral, John earned 10 points more.
His new point balance is 40 points.
Ex: You set up the rule that referrer can receive 10% increments of points.
John has 100 points. After a successful referral, John earned 10% of his current point amount = 10 points.
His new point balance is 110 points.
There are 2 discount code-rewarding types:
Amount discount: For example, a 25$ discount code
or Percentage discount: For example, a 30% discount code
You can also choose to activate the Minimum Requirement: The minimum amount customer to buy, to be able to apply the discount code.
Ex: John the referrer got a discount coupon and the minimum purchase value for this discount is 10$.
John has to buy at least 10$ to use the discount code.
Note: The Amount discount type will be synced to your default store currency (in Shopify). In this case, it’s USD.
After setting up the referral program, please go to Widget text > Referral program tab to type the value you have set up, so that the text in your front-end can be shown correctly. Read the following FAQ for more information.
This feature allows your customers to share their referral links on social media.
Note: Facebook does not let third-party apps (like BON) interfere with their content, so you will not be able to prepare the message for Facebook sharing. Customers will do it themselves.
In order to make your referral program visible to customers and allow them to refer your store, please note that the referral status must be enabled, by clicking on the switch: