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26 April, 2022Customize your widget text
26 April, 2022How does BON Analytics feature work?
Welcome to Analytics, your powerful tool to gain valuable insights into how BON is benefiting your store and how customers are engaging with your loyalty program. Use these insights to optimize your program and drive even greater results.
Overview about Analytics feature
The Analytics feature is divided into four main sections: Loyalty Performance, Program Engagement, Points Overview, and Referral Program. Depending on the goals of your loyalty program, each section in the Analytics feature will provide you with the most up-to-date and practical information about the effectiveness of your program, specifically:
- Loyalty Performance: This section highlights the impact of the current Loyalty program on the store’s revenue through metrics such as Revenue Generated, Orders Influenced, and Average Order Value.
- Program Engagement: This section indicates the reach of the loyalty program among the store’s current customer base.
- Points Overview: This section provides an overview of the points being used by the merchant’s customers, showing how the points program is operating within the store.
- Referral Program: This section illustrates the impact of the referral program on acquiring new customers through referral activity and the revenue generated from it.
Metrics explanation
1. Loyalty performance
- Revenue Influenced (Order involved BON): Total revenue generated from orders where customers used BON rewards (points, discounts, etc.)
- Order Influenced: Total number of orders where customers used BON discounts
- Average Revenue (AOV): Average amount spent by BON members per transaction
2. Program engagement
- Member: Total number of customers enrolled in your loyalty program
- Participation Rate: The percentage of customers who have joined the loyalty program.
- Member Growth Overtime: Shows how your member base is growing over a specific period (e.g., weekly, monthly)
3. Points overview
- Total points earned: Points earned by customers during time period A-B, excluding points from refunded orders
- Total Points Redeemed: Points redeemed by customers for discounts during time period A-B
- Points volume over time: the total amount of points awarded or redeemed within your loyalty program over a specific timeframe
4. Referral program
- Revenue from referred customers: Number of orders purchased successfully by referred customers via referral program.
- Successful referral: Number of successful referrals (Order of person B is fulfilled and person A receives rewards)