Set up referral program
How “Complete an order” works
25 April, 2022How can customers earn rewards for Referral Program
25 April, 2022How to set up the referral program
Referral programs can be an effective way to increase customer loyalty and encourage word-of-mouth marketing. Here the instruction for setting up this program in BON.
1. Set up referral reward for customers:
You can set up rewards for both the referrer and the referred friend. There are 2 types of referral rewards, with points or with discount code.
To set up this, go to BON > Point programs > Referral program > Click on the pen icon to edit the “Referral program settings”:
Reward with points
There are 2 points-rewarding types: Fixed amount of points and Increments of points.
- Fixed amount of points: Customers will be given a specific amount of points after a successful referral.
Ex: You set up the rule that referrer can receive 10 points as a referral reward.
John has 30 points. After a successful referral, John earned 10 points more.
His new point balance is 40 points.
- Increments of points: The amount of points that customers get depends on their current total points.
Ex: You set up the rule that referrer can receive 10% increments of points.
John has 100 points. After a successful referral, John earned 10% of his current point amount = 10 points.
His new point balance is 110 points.
Reward with discount code
There are 2 discount code-rewarding types:
Amount discount: For example, a 25$ discount code
or Percentage discount: For example, a 30% discount code
You can also choose to activate the Minimum Requirement: The minimum amount customer to buy, to be able to apply the discount code.
Ex: John the referrer got a discount coupon and the minimum purchase value for this discount is 10$.
John has to buy at least 10$ to use the discount code.
Note: The Amount discount type will be synced to your default store currency (in Shopify). In this case, it’s USD.
2. Update the information in the widget:
After setting up the referral program, please go to Widget text > Referral program tab to type the value you have set up, so that the text in your front-end can be shown correctly. Read the following FAQ for more information.
- Click on the blue “Widget text” line in BON, to be redirected to the desired place:
3. Social sharing for referrers
This feature allows your customers to share their referral links on social media.
- Click the See more button next to Customize social sharing options for referrers to view and edit the social sharing rules.
- Tick the checkbox in front of each rule to enable it
- Type the content you want customers to share
Note: Facebook does not let third-party apps (like BON) interfere with their content, so you will not be able to prepare the message for Facebook sharing. Customers will do it themselves.
4. Activate the referral program
In order to make your referral program visible to customers and allow them to refer your store, please note that the referral status must be enabled, by clicking on the switch:
